Best Baby Affiliate Programs

New parents and expecting mothers spend heavily on all essential items their babies need, from strollers and car seats to clothing and nursery furniture. The global baby care market is estimated to reach over $344 billion by 2030.

This presents a huge opportunity for content creators to partner with baby brands through affiliate marketing. Promoting relevant baby products on your website or content can add a stream of commissions from this passionate audience of parents.

In this comprehensive guide, we’ll explore some of the most rewarding baby affiliate programs and how publishers of all types can integrate baby product promotions into their content successfully.

Top Baby Affiliate Programs

Here are some noteworthy baby affiliate programs to consider:

Amazon Baby Affiliate Program

Amazon offers an extensive selection of baby products from all major brands. Their program pays up to 10% on referred sales. Easy to integrate and trusted by parents.

  • Commission Rate: Up to 10%
  • Cookie Duration: 24 hours
  • Massive Selection: All major baby brands and products

Buy Buy Baby Affiliate Program

Major baby products retailer Buy Buy Baby operates an established affiliate program offering 8% commissions with tracking cookies lasting 120 days for repeat sales.

  • Commission Rate: 8%
  • Cookie Duration: 120 days
  • Top Retailer: High brand recognition

Walmart Affiliate Program

Retail giant Walmart carries all major baby gear, supplies, and furniture. Their program pays competitive commissions of 2-6% depending on category.

  • Commission Rates: 2-6% variable
  • Cookie Duration: 24 hours
  • Affordable Options: Great budget selection

Babylist Affiliate Program

Babylist helps expecting parents create baby registries. Their program pays $30 average order commissions on referred sales.

  • Commission Rate: $30 average order
  • Cookie Duration: 45 days
  • High Value: Focus on bigger ticket nursery items

Baby Earth Affiliate Program

Online baby retailer Baby Earth carries various popular brands and specialty baby items. They offer 9% affiliate commissions.

  • Commission Rate: 9%
  • Cookie Duration: unknown
  • Youth and Nursery Focus: Age-specific selection

Pottery Barn Kids Affiliate Program

For higher end baby furniture and decor, Pottery Barn’s program pays 8-12% commissions promoting their premium baby brands.

  • Commission Rates: 8-12% bracketed
  • Cookie Duration: Unknown
  • Upscale Products: designer baby furniture & decor

This selection provides a sample of the major affiliate programs for universal baby products, either from general retailers with baby departments or specialty baby stores and brands. But many smaller infant and toddler merchants also offer affiliate opportunities.

How to Promote Baby Affiliate Offers

The key to earning commissions from baby affiliate programs is integrating relevant product links into high-value content new and expecting moms find useful:

Create “Best of” Baby Product Lists

Compile lists like “Best Strollers Under $300” or “Best Baby Monitors for Twins” with product summaries and links to help guide purchases.

Write In-Depth Baby Product Reviews

Provide detailed, helpful reviews of products like cribs, car seats, carriers, strollers etc. based on hands-on testing – your experience or third-party testers. Include pros, cons and recommendations.

Develop Baby Buying Guides

Offer guidance for major purchases like “How to Choose a Crib” with information on safety, features, and recommendations on models, sizes etc.

Share Baby Deals and Discounts

Promote sales, coupons and deals on baby items from affiliate brands around major holidays and seasonal events when parents spend more.

Create Nursery Design Content

Spotlight nursery themes and showcase decor items like wall art, lamps, rugs and furniture with related affiliate links to monetize this nesting traffic.

Curate Gift Guides for New Parents

As baby showers approach or holidays arrive, gift idea content goes over well. Suggest items at various price points from multiple affiliate brands.

Compare Baby Products Head-to-Head

Help readers weigh options by creating direct nursery furniture, stroller, car seat etc. comparisons analyzing the differences in features, pros and cons.

Integrating contextually relevant affiliate links into high-value baby-focused content earns commissions while adding value for your audience of expecting and new parents.

Successful Baby Affiliate Website Examples

Looking at popular affiliate sites focused on baby products provides inspiration on proven monetization strategies:


With detailed side-by-side baby product comparisons and reviews, BabyGearLab incorporates affiliate links to multiple brands seamlessly.


In addition to baby registries, Babylist creates extensive baby buying guides and product reviews tailored for expecting parents.

Precious Little Sleep

This site’s focus on baby sleep solutions content lends itself perfectly to recommending cribs, sleep aids, bedding and nursery items via affiliate links.

Baby Foode

Baby Foode caters to the food and nutrition niche of raising infants and toddlers, allowing them to link relevant food, bottle and dish product options.

Baby Can Travel

As a family travel site, Baby Can Travel is able to incorporate affiliate links to strollers, car seats and travel cribs suited for their niche audience.

My Mom’s Best

Reviews of the latest baby products help busy moms research gear. Useful content angle for affiliate partnerships.

The Baby Swag

With product reviews, comparisons and parent advice content, The Baby Swag incorporates a diverse mix of baby product affiliate opportunities.

Studying these successful sites provides ideas on how to naturally integrate affiliate product recommendations into content tailored for parents.

Tips for Increasing Baby Affiliate Earnings

Here are some tips to help boost your earnings from baby affiliate marketing:

  • Focus on high dollar items like nursery furniture, strollers, and gear over low-cost products. Higher potential commissions.
  • Time promotions around major parenting events like showers, holidays and seasonal milestones when spending spikes.
  • Capture emails with lead magnets like checklists for baby registries to allow promoting affiliate offers via email.
  • Don’t just link text. Use product comparison tables, image links, banners and on-site promotions to highlight affiliate offers.
  • Develop expert relationships with brands. This provides access to the newest products and custom affiliate promotions to take advantage of.
  • Avoid linking to overwhelming homepages. Direct link to the most specificbuying pages for each product highlighted.

Getting creative with promotions while staying top of mind during seasonal spikes in parent spending will help maximize affiliate earnings.

Complying With Baby Affiliate Advertising Regulations

When featuring baby products, comply with advertising regulations including:

  • Disclosing affiliate relationships properly such as “Paid Advertisement”.
  • Adhering to any breastfeeding, nutrition or health-related claims regulated by the FDA and FTC. Consult compliance guides.
  • Following CPSC guidelines on appropriate age recommendations for infant products and choking hazards warnings.
  • Clearly flagging sponsored content as ads or incentivized reviews in accordance with the FTC.

With proper transparency and disclosures, you can successfully integrate baby affiliate promotions while meeting advertising standards. Just focus recommendations on products you would genuinely endorse based on hands-on experience or trusted third party analysis.

Baby Affiliate Program FAQs

For more details on integrating promotions from baby brands, here are answers to some frequently asked questions:

What commission rates do baby affiliate programs pay?

Baby affiliates typically pay around 5-10% commissions, with most falling between 7-9%. However, niche baby products can earn higher rates up to 15%.

What cookie durations do most baby programs offer?

45-120 days is common to allow time for expecting parents to complete purchases. Some registries cookies extend 9+ months to capture shower gift purchases.

How much traffic do I need to join baby affiliate programs?

Most approve parental and family focused sites getting only 500+ monthly visitors since expectant parents are such a defined, high-intent audience.

What niches perform best for baby affiliates?

Parenting, pregnancy, and new mom blogs generate the most conversions. But gear review sites, family travel bloggers, and specialty niches like food can also monetize via baby products.

Should I focus on pricey nursery items?

Yes, big ticket items bring the highest commissions. But also blend in value-oriented offers as not all readers can afford premium products. Provide options.

Are giveaways effective for baby affiliates?

Absolutely. New baby freebies, gift baskets and hot product giveaways attract tremendous parent interest which you can parlay into referred sales.

So in summary, promoting relevant baby products allows publishers to tap into the lucrative parenting space. Just take an educational, authentic approach focused on helping new parents make informed buying decisions.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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