Best Health and Wellness Affiliate Programs

The global health and wellness industry is booming, estimated to reach nearly $7 trillion by 2025. With consumers increasingly focused on improving their health, the demand for wellness services, products, and information continues rising.

This presents lucrative affiliate opportunities for publishers to partner with brands in the health and wellness space. Promoting relevant health products or services on your website or channel can provide an additional stream of commissions.

In this comprehensive guide, we’ll explore some of the most rewarding health and wellness affiliate programs across key categories like supplements, apps, education and more.

Top Health and Wellness Affiliate Programs

Here is an overview of recommended health and wellness affiliate programs segmented by category:


  • Healthy Planet – Natural health store offering 10% commissions on a wide selection of supplements.
  • Horbaach – Leading supplement brand offering 12% commissions to promoters.
  • Evermatcher – Matching service connecting publishers with 1,000+ supplement offer options.

Fitness Apps & Equipment

  • Aaptiv – Audio workout app providing generous recurring commissions on subscriptions.
  • Peloton – Popular fitness app and equipment. Pays average of $100 per sale.
  • Myprotein – Fitness supplement brand offering 10-12% commission rates.

Online Healthcare

  • Talkspace – Online therapy platform offering up to $65 per membership activation.
  • Favor – Telehealth and prescription services with $25 average commissions.
  • Everly Health – Digital lab testing services paying $40 average commissions.

Education & Coaching

  • Health Coach Institute – Holistic nutrition & health coaching certification program. Pays up to $500 commissions.
  • Primal Health – Offers $97 average commission on their coaching subscriptions.
  • Dr. Axe – Natural health education site paying competitive affiliate commissions.

This overview covers major affiliate opportunities perfect for monetizing health advice websites through relevant health product and service promotions. But many additional niche health companies also provide partnerships.

Tips for Promoting Health Affiliate Products

The most effective approach for monetizing health content through affiliate links is to seamlessly integrate relevant recommendations into high-value educational articles and videos:

Write In-Depth Supplement Reviews

Provide detailed, honest reviews of health supplements and vitamins based on testing and research. Avoid unrealistic claims.

Create Health “Best of” Lists

Develop rankings like “Best Multivitamins for Men Over 50” or “Top Omega-3 Supplements for Heart Health” analyzing top products.

Give Lifestyle Optimization Advice

Provide wellness tips for goals like better sleep, immune function, brain health, weight management, etc. Recommend useful products/services.

Share Wellness Industry Analysis

Discuss health industry news, trends and stats to highlight growth of telehealth, fitness apps, nutraceuticals etc. where affiliate opportunities exist.

Offer Service and Product Comparisons

Compare features, pros and cons of related health items like fitness trackers or juicers to provide buying guidance while incorporating affiliate links.

Publish Interviews With Health Experts

Talking to doctors, scientists, nutritionists etc. allows referencing helpful health products or services they recommend.

Integrating affiliate links alongside high-value health education content focused on serving audience needs allows earning commissions while providing utility.

Successful Health Affiliate Website Examples

Looking at popular affiliate health sites provides inspiration on integrating promotions in an impactful, seamless manner:


Offering medical information and health advice content, Healthline incorporates relevant affiliate links to telehealth services, recommended products, and medical monitoring tools.


This health media site seamlessly incorporates affiliate supplement and wellness product recommendations into articles providing lifestyle tips.


As a holistic health resource for moms, WellnessMama successfully promotes affiliate health-related offers fitting their audience like clean beauty products and home remedies.


Catering their content to nutrition and diet advice allows ChiliconHealth to naturally incorporate affiliate links to supplements, recipes, meal plans and kitchen tools.


With a fitness-focused audience, NerdFitness effectively integrates affiliate links to supplements, fitness apparel, equipment and programs tailored to their niche.

Yoga Journal

As a leading yoga site, Yoga Journal is able to monetize their audience through affiliate links to relevant products like yoga mats, athletic apparel, on-demand training etc.

Studying their monetization strategies provides takeaways for seamlessly incorporating health affiliate opportunities into your own website or channel.

Tips for Maximizing Health Affiliate Earnings

Here are some tips to help increase your earnings from health and wellness affiliate marketing:

  • Only endorse products you would feel comfortable personally recommending based on real testing and verification of claims.
  • Time limited-time promotions around major health events like new year’s resolutions orradians training month when related spending spikes.
  • Promote high-ticket offers like fitness equipment and online coaching programs which bring bigger commissions.
  • Capture emails with lead magnets like 7-day meal plans to allow promoting affiliate products and services through email nurturing sequences.
  • Don’t just link text. Position banners, comparison charts, image links, and coupons to highlight relevant affiliate health products and services.
  • Pay attention to earnings by niche (supplements, fitness, medical etc) and double down on the health sub-categories performing best.

Capitalizing on seasonal opportunities and promoting high-value services aligned to audience interests will help maximize health affiliate commissions.

Complying with Health Affiliate Marketing Regulations

When promoting health affiliate offers, publishers must adhere to strict regulations including:

  • Disclosing paid affiliate relationships transparently
  • Avoiding making unsubstantiated claims about health benefits, cures or treatments
  • Clearly stating content does not constitute medical advice
  • Complying with FDA and FTC regulations relating to prohibited health claims
  • Consulting and complying with local regulations, which may prohibit certain medical affiliate promotions

With proper disclosures and avoiding unsubstantiated claims, health content sites can incorporate affiliate links in a compliant manner by focusing on informing rather than diagnosing or advising.

Health Affiliate Program FAQs

For more details on joining health affiliate programs, here are answers to some frequently asked questions:

What commission rates do health affiliates pay?

Health commissions vary widely but often range from 10-30%, with 20% average for digital health products like apps and online programs. Supplements tend to be 15-25%.

What cookie lengths do health merchants provide?

30-90 days is standard, with 60 days being most common. High-priced items like fitness equipment may provide 90-120 day cookies.

How much traffic do I need to join health programs?

Most approve publishers with 500+ monthly visitors. Your audience profile matters more than raw size. Health and wellness sites convert visitors extremely well.

Does my audience need to be all U.S. based?

Domestic U.S. traffic converts best since you can promote the full range of supplement and wellness product offers legally. But many programs allow global audience targeting.

What niche performs best?

Fitness, nutrition, weight loss, mental health, chronic condition advice, and women’s wellness focused sites typically see highest conversion promoting relevant health offers.

So in summary, health affiliate programs represent a lucrative avenue for publishers who already create high-value health, nutrition, fitness, and wellness content tailored to engaged niche audiences. Just maintain an authentic educational tone.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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