Best Sports Affiliate Programs

The sports industry drives over $500 billion in economic activity globally. With fans passionate about their favorite sports, teams and players, massive affiliate opportunities exist to tap into this fervent audience.

This guide will explore some of the most rewarding sports affiliate programs and proven ways publishers can effectively monetize existing sports content through relevant affiliate promotions.

Whether your website focuses on a specific sport, team, news, betting, or analytics, joining sports affiliate programs allows you to capitalize on your audience’s loyal following and interest.

Top Sports Affiliate Programs

Here is an overview of noteworthy sports affiliate programs spanning major categories:

Sports News & Media Sites

  • CBS Sports – Popular sports news provider. Offers competitive digital subscriptions commissions.
  • The Athletic – In-depth sports journalism. Pays up to 25% recurring commission on subscriptions.
  • Covers – Sports gaming news. Generous commissions promoting their content and tools.

Sports Streaming & Events

  • ESPN+ – Leading sports streaming. Pays $10 average commission on subscriptions.
  • NBA League Pass – Pro basketball streaming with affiliate program. Pays 10% commission on sales.
  • WWE Network – Wrestling entertainment platform offers 20% commission on subscriptions.

Sports Data & Analytics

  • Opta Sports – Top sports data provider offers 10-20% commissions on subscriptions.
  • StatsPerform – Sports AI and data services with partnership opportunities.
  • Probabel – Sports predictive analytics platform paying 20% lifetime commissions.

This overview highlights major affiliate programs perfect for monetizing sports sites’ traffic through promotions. But additional niche sports brands also provide programs.

Tips for Promoting Sports Affiliate Products

The most effective approach to monetize sports content through affiliate links is to integrate relevant recommendations and special offers contextually within articles and videos:

Review Sports Streaming Services

Provide honest, detailed reviews of sports streaming platforms like ESPN+, DAZN, or league-specific packages to earn commissions on subscribers.

Share Sports Betting Analysis

Discussing sports odds and betting strategy lends itself to recommending online sportsbooks with odds tracking tools in regulated markets.

Give Sports Gear Buying Advice

Suggest equipment, apparel and accessories suited for specific sports like softball gloves or soccer cleats. Link to affiliate retailers.

Publish Sports Tech Reviews

Cover latest sports tech like wearables, apps and gear. Recommend via links to affiliated online and retail merchants.

Promote Sports Contests and Giveaways

Affiliate contests, raffles and giveaways for merchandise, tickets or experiences generate leads and sales.

Feature Athlete Product Endorsements

When athletes promote gear, nutrition or equipment they use, affiliated links can be incorporated seamlessly.

Integrating affiliate links and recommendations aligned to original sports analysis and commentary earns commissions while adding value for your audience.

Successful Sports Affiliate Website Examples

Looking at popular affiliate sports sites provides examples for monetizing content through promotions:

Bleacher Report

Publishing sports news and commentary allows Bleacher Report to incorporate relevant affiliate links to sportsbooks, fan gear and more naturally.

SB Nation

With team-specific sites spanning all major sports, SB Nation incorporates lots of team gear and event ticket affiliate opportunities.

The Athletic

Offering in-depth sports journalism lends itself to affiliate links for merchandise, sports data services, and video streaming memberships.

CBS Sports

As a leader in sports news media, CBS Sports promotes a wide range of affiliate opportunities like memorabilia, collectibles and subscription streaming.


Catering coverage to sports technology and analytics allows SportTechie to integrate related affiliate opportunities like sensors, wearables and services.

The Fantasy Footballers

Their fantasy football focus allows the Fantasy Footballers podcast and website to monetize their loyal following through seasonal tools and resources.

Their successful strategies provide proven examples for monetizing various sports site models through relevant affiliate promotions.

Tips for Maximizing Sports Affiliate Earnings

Here are some tips to help boost your earnings from sports affiliate marketing:

  • Only endorse products you truly recommend based on actual testing and verification of quality claims to build trust.
  • Time seasonal promotions around major events like fantasy football drafts or Spring Training when fan spending peaks.
  • Don’t just link text. Use banners, comparison tables, custom links, and interactive widgets to highlight relevant affiliate sports products visually.
  • Promote via social campaigns leading up to big games and events driving traffic to affiliate product recommendations and offers.
  • Capture emails with quizzes or contests to allow promoting affiliate sports offers through newsletters and automations later.
  • Keep links updated monthly as prices fluctuate and availability changes for sports merchandise and tickets.

Optimizing promotions for key events and showcasing offers in multiple ways will result in higher conversion rates from your sports audience traffic.

Complying with Sports Affiliate Marketing Regulations

When incorporating sports affiliate links, comply with advertising disclosure requirements including:

  • Clear labeling of paid affiliate links as “Paid Advertisement” or similar phrasing.
  • Disclosing any incentives received alongside reviews and recommendations.
  • Avoiding misleading claims or pressure tactics. Focus on honest recommendations fans would find useful.
  • Adhering to regulations for promotions related to betting, contests or giveaways.

With proper transparency through disclosures, publishers can incorporate sports affiliate links to provide added value for their audiences.

Sports Affiliate Program FAQs

What commission rates do sports affiliates typically pay?

Sports commissions vary greatly but often range from 5-25% depending on verticals. Streaming and data services pay up to 25% recurring while merchandise is 5-15% one-time rate.

What cookie lengths do sports merchants provide?

30-60 days is common for one-time products so fans can return to complete a purchase. Subscriptions often pay lifetime monthly commissions.

Can I use sports brand images and logos?

You must gain approval from each brand before incorporating any trademarks or intellectual property. Don’t assume allowed without permission.

How much traffic do I need to join programs?

1,000+ monthly visitors is generally sufficient. Niche sports traffic converts extremely well thanks to audience passion.

Do programs accept international traffic?

It depends. Some programs like streaming may only accept local traffic. But most sports affiliate offers go global if shipping is available.

What niches perform best?

Enthusiast topic niches like fantasy sports, betting, individual leagues, and major team sites monetize well thanks to focused traffic quality.

So in summary, incorporating relevant sports affiliate links represents a logical monetization path for publishers producing sports-focused content catering to loyal, passionate fan bases. Maintaining a helpful tone keeps readers engaged.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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