With the short-term rental market booming, hosts are increasingly turning to data analytics to maximize occupancy and rental income. AirDNA and Rabbu both offer Airbnb analytics, but take different approaches. This comprehensive guide compares the two platforms so you can determine the best option.
We’ll cover all the key features, pros and cons, pricing, and alternatives. Read on for a detailed breakdown!
Table of Contents
An Introduction to Airbnb Analytics
First, what can you achieve with Airbnb analytics?
Optimize pricing strategy
Analyze daily and seasonal rates, demand trends, events data, and more to set optimal prices that maximize revenue.
Improve listing quality
User metrics help identify ways to boost visibility, conversion rates, and guest satisfaction.
Track market performance
Granular market and competitor intelligence allows calibrating supply to local demand.
Estimate revenue potential
Forecast future earnings through predictive modeling for different pricing and availability scenarios.
Inform investment decisions
Market and neighborhood insights enable identifying the best areas to invest in Airbnb properties.
For serious hosts, analytics are crucial to fully leverage Airbnb’s high earning potential. Now let’s see how AirDNA and Rabbu specifically stack up.
AirDNA vs. Rabbu Feature Comparison
| Feature | AirDNA | Rabbu |
|---|---|---|
| Pricing Data | Daily rates, seasonal trends, custom date range analysis | Daily rates, seasonal trends, custom date range analysis |
| Occupancy Data | Overall occupancy, daily granularity | Overall occupancy, daily granularity |
| Demand Data | Lead volume, bookings, demand vs. supply | Bookings, demand forecasts |
| Market Data | Entire market/neighborhood data | Limited market data |
| Competitor Data | Comprehensive competitor tracking | Limited competitor data |
| Listing Quality Metrics | Cleaning scores, amenity analysis, photos etc. | Limited quality metrics |
| Price Recommendations | Dynamic pricing suggestions | Dynamic pricing |
| Forecasting | Customizable forecasting models | Preset forecasting |
| Analyst Support | Direct email support | Email support |
| Reporting | Custom reporting builder | Preset reports |
| User Interface | Web + iOS/Android apps | Web app |
| Integrations | Google Sheets, Data Studio, Tableau, Excel, Salesforce | Google Sheets, Slack |
| Pricing | $99-$499/mo | $99-$249/mo |
Key Takeaways
- AirDNA has more extensive market and competitor data
- AirDNA analysis tools like listing quality scores are more advanced
- Rabbu dynamic pricing is robust but less customizable forecasting
- AirDNA reporting and exports are more flexible
- Rabbu pricing may be more affordable for some budgets
Next we’ll do a deeper dive on how AirDNA and Rabbu compare.
AirDNA Overview
AirDNA provides comprehensive analytics and insights for short-term rental hosts on Airbnb and other platforms.
Key features
- Entire market and neighborhood benchmarking
- Competitor tracking and analysis
- Listing quality and competitiveness scoring
- Custom dynamic pricing recommendations
- Customizable forecasting models
- Advanced reporting builder
Ideal for
- Hosts who want maximum data flexibility and customization
- Investors needing insights on multiple target markets
- Experienced hosts looking to take their business to the next level
Pros
- Unparalleled breadth of market, neighborhood, and competitor intelligence
- Unique quality and competitiveness benchmarking
- Customizable forecasting and dynamic pricing
- Direct access to data analysts
Cons
- More complex tool with steeper learning curve
- Potential data sampling limitations
- Multiple plan options creates choice paralysis
Rabbu Overview
Rabbu focuses on automated pricing and streamlined performance reporting for short-term rental hosts.
Key features:
- Automated dynamic pricing optimization
- Demand-based pricing forecasts
- Customized reporting dashboards
- Listing management integrations
- Google Sheets and Slack integration
Ideal for
- Hands-off hosts looking to automate pricing
- Those needing simple, straightforward performance data
- Beginner hosts getting started with analytics
Pros
- Powerful automatic pricing optimization
- Simplified setup and onboarding
- Affordable starter plans
- Seamless listing platform connections
Cons
- Less robust market, neighborhood, and competitor data
- Limited custom reporting functionality
- Fewer benchmarking and analysis capabilities
Key Differences and User Fit
Target user
AirDNA – More advanced hosts, multi-market investors, high-volume managers
Rabbu – Beginners, those preferring simplicity, hands-off hosts
Depth of data
AirDNA – Maximum market, neighborhood, and competitor intelligence
Rabbu – More limited data focused on your listings
Analysis tools
AirDNA – Robust benchmarking, forecasting, and scoring
Rabbu – Focus is on pricing optimization over analysis
Ease of use Rabbu – Simpler setup and onboarding, smoother learning curve
AirDNA – Wider array of deliverables but steeper learning curve
Pricing Rabbu – Starts at just $99/mo, likely cheaper for individuals
AirDNA – Plans up to $499/mo with higher data limits
Ideal for
- AirDNA – Large portfolio hosts, multi-market investors, power users
- Rabbu – Hands-off hosts, beginners, those wanting automated pricing
AirDNA vs. Airbnb Insights
Airbnb Insights is Airbnb’s own enterprise-focused data platform. How does it compare to AirDNA?
Key Differences
- Data focus – AirDNA has broader market data. Insights is limited to your listings.
- Analysis – AirDNA has more benchmarking, forecasting, scoring. Insights is basic reporting.
- Ease of use – Insights requires API skills. AirDNA is more user-friendly.
- Price – Insights starts at $499/mo with high minimums. AirDNA is much cheaper.
- Target user – Insights caters to enterprise-level clients. AirDNA is designed for smaller hosts.
For most individuals and small businesses, AirDNA provides data similar to Insights but with more tools and affordable pricing.
AirDNA vs Other Alternatives
AirDNA isn’t the only Airbnb analytics option. Here are some other top competitors in the space:
Mashvisor
- Real estate investment analytics including Airbnb occupancy rates and average daily rate data. Starts at $49/mo.
PriceLabs
- Dynamic pricing with demand forecasts and rate optimization algorithms. Starting at $199/mo.
Everbooked
- Unified dashboard for rental performance across Airbnb, Vrbo, and other platforms. Starts at $99/mo.
Hostaway
- Channel manager and listing optimizer with integrated pricing software. Starts at $165/mo.
Beyond Pricing
- Automated pricing aimed at maximizing revenue and occupancy. Plans from $179-$599/mo.
AirDNA vs Rabbu Pricing
| Plan | AirDNA | Rabbu |
|---|---|---|
| Basic | Pro Plan<br>$99/mo | Starter<br> $99/mo |
| Standard | Plus Plan<br>$199/mo | Professional<br>$149/mo |
| Premium | Business Plan<br>$499/mo | Premium<br>$249/mo |
AirDNA offers discounts for annual subscriptions. Rabbu has custom enterprise plans.
Pricing considerations:
- Rabbu starter plan is excellent basic value
- AirDNA caps listings at lower tiers, Rabbu does not
- Rabbu pricing stays flat at higher volumes
- AirDNA has higher limits for power users
Get free trials of both tools to see actual permitted listing volumes.
Choosing the Right Platform
So which tool is better for your rental business? Here are key questions to ask:
What is your budget? Rabbu starts more affordable but AirDNA offers more robust plans.
How much data do you need? AirDNA has significantly broader market insights. Rabbu focuses on your listings.
What’s your experience level? Beginners may prefer Rabbu’s simplicity. AirDNA suits more advanced users.
What’s your analytics focus? AirDNA for maximizing market intelligence. Rabbu to optimize pricing.
How large is your portfolio? AirDNA better serves larger portfolios and multi-market investors.
How hands-on do you want to be? Rabbu has highly automated pricing. AirDNA requires more user input.
Determine your top priorities and needs to pick the best analytics solution for supercharging your Airbnb rental business.
AirDNA vs Rabbu – FAQ
Still have some questions? Here are answers to common queries:
Is AirDNA authorized by Airbnb?
No, AirDNA is an independent platform not officially approved by Airbnb. But they use sophisticated methodology to deliver accurate data.
Can I get banned for using these tools?
Scraping full markets could violate Airbnb’s TOS. But analytics on your own listings is typically permitted. Thousands use AirDNA with no issues.
How do I integrate AirDNA data into other platforms?
The API and Google Sheets add-on allow syncing AirDNA data to tools like Airbnb, QuickBooks, Google Data Studio, and more.
Does Rabbu automatically update pricing on Airbnb?
Yes, Rabbu can connect directly to Airbnb via API to automatically push updated pricing based on their algorithm.
Can AirDNA data be exported?
Yes, AirDNA allows exporting raw CSV data. There are also native connections to Excel, Google Sheets, Salesforce, and Tableau.
Does Rabbu have a mobile app?
No, Rabbu is web-based only right now. AirDNA offers iOS and Android apps to access data on the go.
What are AirDNA’s cancellation and refund policies?
AirDNA offers refunds within 72 hours of purchase. After that subscriptions can be cancelled but not refunded.
Still have questions? Both AirDNA and Rabbu offer free demo opportunities to address any additional questions. Reach out to their sales teams for tailored guidance.
The Bottom Line
AirDNA provides unparalleled data depth perfect for experienced hosts with large portfolios. Rabbu simplifies pricing automation for hands-off hosts. Determine your budget, needs, and experience level to pick the best Airbnb analytics platform for your rental business goals.
