Marketing automation software has become an essential tool for businesses looking to nurture leads, automate campaigns, and track ROI. Two of the most popular options on the market are Beehiiv and ActiveCampaign. But which one is right for your business?

In this comprehensive guide, we’ll compare the key features, strengths and weaknesses of Beehiiv and ActiveCampaign to help you decide which platform is the better fit.

A Brief Overview of Beehiiv and ActiveCampaign

What is Beehiiv?

Beehiiv is a cloud-based marketing automation platform designed for small to medium businesses. It aims to provide an intuitive, all-in-one solution to streamline marketing operations.

Key features include:

  • Email marketing & automation
  • Landing page builder
  • Forms & surveys
  • Lead scoring
  • Marketing CRM
  • Popups, banners & website widgets
  • Social media management
  • Analytics & reporting

Beehiiv touts its simple UI and comprehensive features that allow non-technical users to set up and execute multi-channel campaigns with ease. It uses drag and drop editors for landing pages, emails, forms and more.

Pricing starts at $49 per month for up to 500 contacts.

What is ActiveCampaign?

ActiveCampaign is one of the most popular marketing automation platforms on the market. It provides a suite of marketing tools for SMBs and enterprises, including:

  • Email marketing & automation
  • Landing pages & forms
  • CRM & lead management
  • Marketing attribution
  • Event marketing
  • SMS marketing
  • Salesforce, Shopify, WooCommerce integrations
  • 500+ app integrations

It combines email marketing, lead management, CRM and sales automation in one platform. The tool aims to track and nurture every customer touchpoint.

Pricing starts at $15 per month for up to 500 contacts. Enterprise pricing is also available.

Now that we’ve provided a brief overview of both platforms, let’s dive into a detailed feature-by-feature comparison.

Comparing Key Features and Tools

Beehiiv and ActiveCampaign have many overlapping capabilities when it comes to marketing automation. But there are some differences in their specific tools and how they’re applied.

Email Marketing

Both platforms provide robust email marketing features, including:

  • Customizable templates
  • Drag and drop editor
  • Email automation workflows
  • List segmentation
  • A/B testing
  • Email analytics

However, there are some key differences:

  • List size: ActiveCampaign allows up to 100,000 contacts per account, while Beehiiv caps at 10,000.
  • Automation: ActiveCampaign has very advanced automation with custom criteria and filters. Beehiiv automation is simpler with triggers based on things like form submissions, purchases, etc.
  • Delivery: ActiveCampaign offers superior deliverability through features like IP warming and dedicated IPs. Beehiiv lacks some of these advanced email deliverability capabilities.
  • Analytics: ActiveCampaign provides open/click tracking, chamber mapping, and advanced segmentation. Beehiiv has simpler email reports.

Overall, ActiveCampaign is better suited for larger email lists and advanced automation needs. But Beehiiv provides solid email capabilities for smaller businesses with simpler needs.

Landing Pages & Forms

Both platforms come equipped with drag and drop landing page builders and form creation tools:

  • Pre-built templates
  • Custom CSS editing
  • Mobile optimization
  • Lead capture forms
  • Form automation triggers

Some differences:

  • Design freedom: Beehiiv offers greater design freedom without code restraints. ActiveCampaign pages have more template restrictions.
  • Lead capture: ActiveCampaign lets you create custom multi-page forms with conditional logic. Beehiiv forms are simpler in design.
  • Conversion optimization: ActiveCampaign has built-in heat mapping and A/B testing. Beehiiv lacks native split testing.

For beautiful, code-free landing pages, Beehiiv is a better choice. But ActiveCampaign provides more advanced lead capture and conversion optimization capabilities.

Workflows & Automation

Creating automated workflows and campaigns is easy in both Beehiiv and ActiveCampaign:

  • Visual workflow builder
  • Drag and drop actions
  • Trigger-based workflows
  • Scheduling & calendars
  • Lifecycle workflows
  • Segmentation
  • Goal tracking

However, some key differences include:

  • Workflow complexity: ActiveCampaign supports unlimited workflow complexity with custom logic and filters. Beehiiv workflows are simpler with basic triggers.
  • Third-party connections: ActiveCampaign seamlessly connects to hundreds of third-party apps. Beehiiv has limited integrations.
  • CRM automation: ActiveCampaign lets you build workflows spanning email, SMS, CRM, and more. Beehiiv focuses on email-based workflows.

ActiveCampaign is the clear winner for advanced, cross-channel marketing automation. Beehiiv offers solid automation for basic email workflows.

CRM & Lead Management

Both platforms provide complete lead management and CRM capabilities:

  • Contact database
  • Lead scoring
  • Custom fields & tags
  • Task assignment
  • Deals pipeline
  • Contact timeline
  • Sales integrations

However, ActiveCampaign has a leg up with its robust CRM feature set:

  • Custom objects: ActiveCampaign lets you build custom CRM objects beyond contacts, deals and tasks. Beehiiv lacks this flexibility.
  • Advanced segmentation: ActiveCampaign has highly customizable contact filters and segments. Beehiiv segmentation is simpler.
  • Lead scoring: ActiveCampaign offers both automatic and custom lead scoring rules. Beehiiv just has basic lead scoring.
  • Two-way sync: ActiveCampaign CRM seamlessly syncs contacts, deals and tasks to sales platforms like Salesforce. Beehiiv has no built-in sync.

For businesses seeking an integrated sales and marketing platform, ActiveCampaign is the superior choice. Beehiiv offers excellent marketing CRM basics, but falls short on advanced functionality.

Analytics & Reporting

Understanding your marketing performance is crucial. Both platforms provide solid reporting features:

  • Email campaign analytics
  • Landing page/form conversion rates
  • Lead performance metrics
  • Multi-channel attribution
  • Customizable dashboards
  • Scheduled reports

However, Beehiiv has room for improvement with its analytics capabilities:

  • Data depth: ActiveCampaign provides deeper insights and metrics. Beehiiv reporting is fairly basic.
  • Customization: ActiveCampaign lets you customize reports with any collected data. Beehiiv has pre-set reports.
  • Visualizations: ActiveCampaign integrates with third-party BI tools like Databox for robust charts and graphs. Beehiiv’s visualizations are limited.

For comprehensive campaign analytics and custom reporting, ActiveCampaign is the winner here.

Setup, Support and Ease of Use

Beyond features, it’s important to consider the overall usability of each platform.

Setup and Ongoing Use

  • Ease of setup: Beehiiv is extremely quick and easy to setup thanks to its simple interface and automation. ActiveCampaign may require more advanced configuration.
  • Learning curve: Beehiiv’s intuitive drag-and-drop editor makes it easy for beginners to learn. ActiveCampaign has a much steeper learning curve.
  • Ongoing use: Beehiiv’s workflows and management is fairly straightforward day-to-day. ActiveCampaign’s robust features can make it complex for daily use.

Overall, Beehiiv wins for simple, self-serve setup and ease of ongoing use. ActiveCampaign provides more customization but requires more expertise.

Support and Customer Service

  • Support options: Both platforms provide email support, live chat, phone support, and knowledge bases.
  • Response time: Users report quicker response times and resolution from Beehiiv’s support compared to ActiveCampaign.
  • Training: ActiveCampaign offers more robust premium training and onboarding services for a fee. Beehiiv primarily provides blog/video resources.

While both platforms provide solid support, Beehiiv appears to surpass ActiveCampaign when it comes to helpfulness, responsiveness and overall customer satisfaction.

Mobile Apps

  • Beehiiv: Provides iOS and Android apps for managing contacts, email campaigns, automation, etc. on the go.
  • ActiveCampaign: Also offers iOS and Android mobile apps with CRM and email marketing features.

The mobile experience is quite comparable between the two platforms. Both make it easy to manage your marketing from anywhere.


Security is crucial when selecting a marketing platform that stores subscriber data.

  • Data encryption: Both Beehiiv and ActiveCampaign use 128-bit SSL and 256-bit AES data encryption to protect sensitive information.
  • Data storage: Beehiiv and ActiveCampaign store all data in SSAE-16 certified data centers with high-end security measures in place.
  • Privacy: Both are GDPR and CCPA compliant.
  • Uptime: The platforms guarantee 99.9% uptime to ensure continuous access to your data and campaigns.

Overall, Beehiiv and ActiveCampaign both meet high security standards for marketing tools. Customers can feel confident their data is safe with either provider.

Beehiiv vs ActiveCampaign Pricing

Pricing is an important factor when selecting marketing software. Here’s an overview of Beehiiv and ActiveCampaign’s plans:

Starter$49/mo for 500 contacts$15/mo for 500 contacts
Mid-tier$99/mo for 2,500 contacts$49/mo for 3,000 contacts
Advanced$199/mo for 10,000 contacts$149/mo for 25,000 contacts
Enterprise pricingNot offeredCustom quotes available

Key pricing differences:

  • ActiveCampaign offers lower entry-level pricing starting at just $15 per month. Beehiiv’s cheapest plan is $49.
  • ActiveCampaign scales up much higher by supporting up to 100,000 contacts per account. Beehiiv caps at 10,000 contacts on its highest plan.
  • ActiveCampaign provides enterprise pricing for huge customer contact databases. Beehiiv lacks enterprise packages.

Overall, ActiveCampaign clearly wins when it comes to pricing scalability, especially for larger businesses managing big contact lists. Beehiiv is competitively priced for SMBs but less cost effective at volume.

Beehiiv vs ActiveCampaign: Which Should You Choose?

Now that we’ve run through an in-depth comparison, let’s summarize the key strengths and weaknesses of each platform:



  • Extremely easy to use with highly intuitive interface
  • Excellent for beginners with minimal learning curve
  • Code-free drag and drop editing
  • Great page design freedom
  • Solid onboarding and 24/7 live support


  • Features not as robust compared to ActiveCampaign
  • Less advanced automation
  • Smaller contact list limits
  • Less customization in reporting
  • No enterprise-level packages

Best for:

Beehiiv is ideal for small businesses seeking an easy-to-use platform to automate basic marketing workflows and campaigns.



  • Very extensive features and functionalities
  • Powerful CRM and sales platform integrations
  • Advanced lead scoring and segmentation
  • Comprehensive reporting and analytics
  • Scales to support large contact lists
  • Enterprise-level packages


  • Steep learning curve
  • More complex interface
  • Template-driven landing page builder
  • Slower support response times

Best for:

ActiveCampaign is better suited for larger businesses in need of advanced marketing automation, CRM, and scalability.

Final Verdict

While ActiveCampaign has the edge when it comes to capabilities, Beehiiv stands out for its ease of use and intuitive approach.

Businesses with straightforward needs and smaller lists will find everything they need with Beehiiv. The platform makes it easy to create campaigns, build landing pages, and track ROI without technical expertise required.

For larger, more complex businesses, ActiveCampaign is likely the better choice. You’ll get access to enterprise-level features, advanced automation, and deeper analytics. But expect a steeper learning curve.

Ultimately, it depends on your specific needs, budget, and team capabilities. Test out free trials of both platforms to determine the right fit for your requirements.


Still have some questions about Beehiiv and ActiveCampaign? Here are answers to some commonly asked questions:

Is Beehiiv really easier to use than ActiveCampaign?

Yes, most users agree that Beehiiv provides a much simpler, intuitive interface compared to ActiveCampaign. It uses a drag and drop editor that’s great for beginners. ActiveCampaign has a steeper learning curve and is better suited for technical users.

Does Beehiiv integrate with sales platforms like Salesforce?

No, one of Beehiiv’s biggest limitations is its lack of CRM and sales platform integrations. It does not connect with tools like Salesforce, HubSpot CRM or Pipedrive like ActiveCampaign does.

Can you create popups, banners and other website widgets in Beehiiv?

Yes, Beehiiv provides the ability to create a variety of website elements including popups, banners, slide-ins and embedded widgets. These can be used to capture more leads or promote offers.

Is Beehiiv cheaper than ActiveCampaign?

Beehiiv has lower entry pricing starting at $49 per month vs $15 for ActiveCampaign. However, ActiveCampaign offers better value for larger contact lists and enterprise-level plans. Overall pricing is competitive between both platforms.

Does Beehiiv have better deliverability than ActiveCampaign?

No, ActiveCampaign is widely regarded as having among the best deliverability in the industry. It uses advanced methods like IP warming and sender scores to achieve delivery rates as high as 99%. Beehiiv’s deliverability, while decent, does not match ActiveCampaign’s standards.


Determining the best marketing automation platform depends heavily on your specific business needs and target audience. Smaller businesses with simpler requirements may find Beehiiv to be the ideal solution based on affordability and ease of use.

But larger enterprises managing huge customer databases will benefit more from the scalability and advanced functionality within ActiveCampaign.

Whichever you choose, be sure to also consider budget, growth goals, technical expertise and other factors as you evaluate these two capable marketing tools against your needs. Taking advantage of free trials and demos can help ensure you select the platform that’s the best technological and strategic fit.


  • Sarah Teague

    Sarah Teague brings 5 years of professional writing experience to her role as content writer for Walletminded. In this position, Sarah creates compelling articles, blog posts, and other digital content that engage readers and promote the Walletminded brand. Before joining Walletminded, Sarah honed her writing skills as a freelance writer and ghostwriter. Her work included crafting blog posts and web content for financial services, technology, and healthcare clients. Sarah holds a bachelor's degree in English from Emory University, where she also served as editor of the campus literary journal. She continues to volunteer her time as a writing mentor for youth in her community. When she's not meticulously crafting content, you can find Sarah attempting new baking recipes and enjoying hikes with her dog. She also loves curling up with a good memoir.

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