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Marketing automation is essential for businesses looking to streamline campaigns, nurture leads, and drive growth. Two popular choices for SMBs and enterprise brands alike are Beehiiv and HubSpot.

Beehiiv offers an all-in-one inbound marketing platform tailored for small to mid-sized businesses. HubSpot provides a suite of both free and paid tools also covering all aspects of marketing, sales and service.

So how do you choose between these two capable automation solutions? This comprehensive guide compares every capability of Beehiiv vs HubSpot to help you determine the right platform for your needs.

At a Glance: Beehiiv vs HubSpot

Let’s first summarize the core strengths and offerings of each platform:

Beehiiv

  • All-in-one simplicity
  • Email marketing and automation
  • Landing pages and forms
  • Contact management CRM
  • Great for small marketing teams
  • Very easy to use

HubSpot

  • Complete inbound marketing system
  • Powerful CRM and sales tools
  • Robust analytics and reporting
  • Free and paid plans available
  • Scales to enterprise-level

With these basics in mind, let’s dive into the details.

Email Marketing Tools

Email marketing and automation are essential pillars of any platform. Here is how Beehiiv and HubSpot compare when it comes to email:

Creating and Sending Emails

Designing beautiful, professional emails is easy in both platforms:

  • Drag and drop email builder
  • Customizable templates and themes
  • Content blocks for images, text, buttons, etc
  • Dynamic content personalization
  • Contact list segmentation
  • Email preview and testing
  • Spam score checks

The core email creation process is very similar between Beehiiv and HubSpot. Both provide robust tools that make designing emails intuitive.

Automating Workflows

Creating automated email workflows is simple in both platforms:

  • Visual workflow builder
  • Drag and drop actions like emails, delays, branching
  • Trigger-based flows activated by target actions
  • Schedule recurring campaigns
  • Time-based nurture streams

Some differences:

  • Complexity – HubSpot offers highly advanced workflows with custom logic and filters. Beehiiv workflows are simpler.
  • CRM – HubSpot workflows easily leverage CRM data triggers. Beehiiv lacks CRM integration.
  • Testing – HubSpot A/B tests workflows. Beehiiv lacks native workflow testing.

For advanced automation, HubSpot is the winner. But Beehiiv provides solid easy-to-use workflow functionality.

Email Analytics

Understanding email performance is made easy with both Beehiiv and HubSpot:

  • Open, click, bounce tracking
  • Unsubscribe monitoring
  • Email engagement metrics
  • Automated reports

However, HubSpot goes further:

  • CRM data – Email stats are integrated with CRM profiles for complete insights. Beehiiv stats are limited to email activity.
  • Multi-channel – HubSpot connects email to your website, ads and more. Beehiiv is email-focused.
  • Predictive – HubSpot leverage machine learning for forecasts. Beehiiv lacks predictive capabilities.

For complete visibility into the customer journey, HubSpot provides more robust email analytics.

List Management

Managing subscriber lists and segmenting contacts is easy in both platforms:

  • Group contacts into lists
  • Use tags and contact properties to segment
  • See list membership and growth

Some key advantages HubSpot has over Beehiiv:

  • Larger lists – HubSpot supports millions of contacts. Beehiiv caps at 10,000 contacts.
  • More segment options – HubSpot has unlimited groupings using custom properties. Beehiiv has basic segments.
  • More data – HubSpot contacts store all site interactions beyond just emails. Beehiiv contacts only track email activity.

For enterprise-scale list management, HubSpot is superior to Beehiiv.

Landing Pages and Forms

Beyond email, having the tools to create high-converting landing pages and forms is essential. How do Beehiiv and HubSpot compare here?

Creating Landing Pages

Designing landing pages is fast and easy in both platforms:

  • Drag and drop page builders
  • Hundreds of professionally designed templates
  • Layout sections for content, forms, images, etc
  • Mobile responsive pages
  • Lead capture and analytics

Some differences:

  • Design freedom – Beehiiv offers greater layout flexibility. HubSpot pages have stricter templates.
  • Conversion optimization – HubSpot includes heat maps and A/B testing. Beehiiv lacks native testing.
  • Formatting options – HubSpot has more styling control like custom CSS. Beehiiv styling is limited.

For maximizing conversions, HubSpot narrowly wins for landing pages. But Beehiiv provides smoother design capabilities.

Building Forms

Collecting leads and data is simple in both Beehiiv and HubSpot:

  • Form builders with common fields
  • Form design and styling
  • Conditional field logic
  • Data capture and integration
  • Submission notifications

HubSpot goes further with:

  • Advanced fields – File uploads, date pickers, scoring, and more field options.
  • Conditional logic – Complex multi-path form flows based on responses.
  • Embeddable – Forms deployable anywhere with embeds. Beehiiv forms only work on your site.

HubSpot is the winner for maximizing form functionality.

CRM and Data Management

Storing data and connecting systems is critical for marketing automation. Here is how Beehiiv and HubSpot approach CRM and data:

Contact Database

Both platforms provide databases to organize customer data:

  • Contact profiles for leads
  • Activity and pipeline data
  • Custom contact properties
  • Tagging for segmentation
  • Basic workflows and automation

HubSpot provides a much more complete set of CRM capabilities:

  • Data depth – Contacts include all interactions beyond just email. Beehiiv is email-focused.
  • Objects – HubSpot supports companies, deals, products, tickets and more. Beehiiv just has contacts.
  • Views – HubSpot offers special timeline, activity, analytics views. Beehiiv provides basic table.
  • Customization – HubSpot CRM is highly customizable with custom modules. Beehiiv has static fields.

As a dedicated CRM, HubSpot is far more powerful than Beehiiv for managing customer data.

Integrations and Apps

Connecting other systems to your marketing platform is key:

  • Email – Both platforms integrate with all major email providers and webmail tools.
  • CMS – HubSpot and Beehiiv integrate with popular CMS tools like WordPress and Shopify.
  • CRM and support – HubSpot offers native, seamless connections to Salesforce, Zendesk and more. Beehiiv has no first-party integrations.
  • Marketplaces – HubSpot and Beehiiv both offer app marketplaces. HubSpot App Marketplace is significantly larger.

With its wider app ecosystem, HubSpot offers superior connectivity compared to Beehiiv.

Analytics and Reporting

Gaining insights from your data is crucial for any marketer. Here is how analytics capabilities of Beehiiv and HubSpot compare:

Reporting

Both platforms provide comprehensive reporting capabilities:

  • Visual dashboards of key metrics
  • Email campaign reports
  • Landing page and form reports
  • Contact and lead reports
  • CRM reports on deals, tickets, etc (HubSpot only)
  • Scheduled and automated reports

The core reporting functionality is robust in both Beehiiv and HubSpot. But HubSpot provides more data sources thanks to its CRM integrations.

Analytics

When it comes to more advanced analytics, HubSpot pulls ahead:

  • Attribution – HubSpot shows entire customer journeys across channels. Beehiiv focuses solely on email.
  • Data visualization – HubSpot provides better visualization tools and customization for reports.
  • Predictive – HubSpot leverages AI for forecasts and scoring. Beehiiv lacks predictive capabilities.
  • Visitor identification – HubSpot can identify and track visitors across devices. Beehiiv analytics are limited to form submissions.

For multi-channel insights and predictive analytics, HubSpot is far ahead of Beehiiv.

Additional Features

Beyond core tools, here are some other marquee features of Beehiiv and HubSpot:

Beehiiv

  • SMS marketing (third-party addon)
  • Social media publishing
  • Surveys and polls
  • Website widgets
  • SOAP API

HubSpot

  • Advanced CRM and sales tools
  • CMS website hosting
  • Meetings for webinars
  • Ad management connected to campaigns
  • Extensive developer documentation and APIs

HubSpot clearly provides a wider set of marketing features given its all-in-one model.

Pricing Comparison

Pricing often plays a major role when selecting marketing software. Here’s an overview of Beehiiv vs HubSpot’s pricing:

PlanBeehiivHubSpot
Starter$49/mo for 500 contactsFree CRM plan
Mid-Tier$99/mo for 2,500 contacts$50/mo for 1,000 contacts
Advanced$199/mo for 10,000 contacts$300/mo starter marketing plan
EnterpriseNoneCustom enterprise quotes

Key things to note:

  • HubSpot has a forever free CRM plan for up to 1,000 contacts.
  • HubSpot paid plans have higher starting prices but scale much higher.
  • Beehiiv caps at 10,000 contacts on its paid plans.

For upper mid-market and enterprise needs, HubSpot provides better pricing value. But Beehiiv starts cheaper for smaller businesses.

Ease of Use

Beyond features and pricing, we also need to evaluate how easy these platforms are to use on a daily basis:

  • Learning curve – Beehiiv is very intuitive and beginner-friendly. HubSpot has a steeper learning curve.
  • Administration – Beehiiv makes it easy to manage users and permissions. HubSpot admin is more complex.
  • Ongoing use – Executing daily tasks in Beehiiv is simpler compared to HubSpot’s robust platform.

For pure ease of use and simplicity, Beehiiv is the winner. But added complexity comes with HubSpot’s greater capabilities.

Beehiiv vs HubSpot: Which Is Better For You?

With this comprehensive feature comparison in mind, here is some guidance on which platform may be a better fit:

When Beehiiv Is Better

Beehiiv excels for:

  • Small marketing teams needing an easy all-in-one platform
  • Getting started quickly with minimal training
  • Managing smaller contact databases under 10,000
  • Focusing primarily on email marketing campaigns

When HubSpot Is Better

HubSpot excels for:

  • Larger marketing teams and enterprises
  • In-depth analytics and reporting
  • Robust CRM and sales capabilities
  • Managing databases well above 10,000 contacts
  • Complete inbound methodology

Determine your budget, resources, goals and other criteria to select the platform that aligns to your needs and use cases.

FAQ

Here are answers to some frequently asked questions about Beehiiv vs HubSpot:

Does Beehiiv integrate with Salesforce like HubSpot?

No unfortunately Beehiiv does not offer any native integrations with Salesforce or other CRMs. HubSpot provides seamless two-way syncing for core objects.

Can you host your website on Beehiiv like with HubSpot CMS?

No, Beehiiv does not provide website hosting like HubSpot’s CMS. It must be connected to an existing site hosted elsewhere.

Is the free HubSpot CRM sufficient compared to paid Beehiiv?

HubSpot’s free CRM provides robust contact management for up to 1,000 contacts. This may be sufficient compared to paid Beehiiv plans for some very small businesses.

Does Beehiiv offer a free plan like HubSpot?

No Beehiiv does not have a free usage tier. HubSpot’s freemium model is great for getting started at no cost. Beehiiv requires paying a minimum of $49/month.

Is Beehiiv better suited for B2B or B2C companies compared to HubSpot?

Beehiiv can work for both B2B and B2C. But HubSpot tends to be better optimized for B2B scenarios given its complete inbound tools.

Conclusion

Determining whether Beehiiv or HubSpot is the better marketing automation platform depends heavily on your specific business needs.

Smaller businesses may benefit more from Beehiiv’s simplicity and affordability. The platform makes it easy to execute campaigns and track ROI without advanced skills.

Larger enterprises will gain more from HubSpot’s powerful CRM, in-depth analytics, and robust tool ecosystem. But the added sophistication requires stronger internal expertise.

Carefully assess your resources, volume, use cases and growth strategy as you evaluate these two capable automation solutions. Selecting the platform that best aligns to your goals and strengths will help maximize your marketing success over the long-term.

Author

  • Sarah Teague

    Sarah Teague brings 5 years of professional writing experience to her role as content writer for Walletminded. In this position, Sarah creates compelling articles, blog posts, and other digital content that engage readers and promote the Walletminded brand. Before joining Walletminded, Sarah honed her writing skills as a freelance writer and ghostwriter. Her work included crafting blog posts and web content for financial services, technology, and healthcare clients. Sarah holds a bachelor's degree in English from Emory University, where she also served as editor of the campus literary journal. She continues to volunteer her time as a writing mentor for youth in her community. When she's not meticulously crafting content, you can find Sarah attempting new baking recipes and enjoying hikes with her dog. She also loves curling up with a good memoir.

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