Email marketing and automation are crucial for engaging customers and driving conversions. Two of the most popular platforms for managing these campaigns are Beehiiv and Klaviyo.

This comprehensive guide compares the key features, strengths and weaknesses of these tools. Read on to determine if easy-to-use Beehiiv or robust Klaviyo is the better choice for your business.

At a Glance: Beehiiv vs Klaviyo

Before we dive into the details, here is a high-level overview of Beehiiv and Klaviyo and their core capabilities:


  • All-in-one marketing platform
  • Landing pages, popups, forms
  • Email editor and automation
  • Simple, intuitive interface
  • Great for beginners


  • Specialized email marketing platform
  • Powerful automation and segmentation
  • Predictive modeling and machine learning
  • Expert SMS and behavioral messaging
  • Popular with mid-market and enterprise brands

Now let’s explore how these two platforms compare across key marketing functionality.

Email Marketing Features

Email marketing is the core strength of both Beehiiv and Klaviyo. Let’s see how they stack up.

Email Editor

Creating and sending email campaigns is easy in both platforms:

  • Drag and drop editor
  • Customizable templates
  • Images, content blocks, dynamic fields
  • Mobile optimized
  • Preview modes
  • Collaboration tools

However, there are some differences:

  • Coding freedom: Beehiiv allows CSS customization for maximal design flexibility. Klaviyo limits to template CSS.
  • Automation: Klaviyo ties email creation to complex automations. Beehiiv links emails to basic triggers.
  • Testing: Klaviyo provides advanced A/B testing capabilities natively. Beehiiv requires third-party integration.

Overall, Klaviyo provides a more powerful email creation workflow, while Beehiiv offers greater design freedom.

List Management

Managing subscriber lists is easy in both platforms:

  • Segment contacts
  • Group into lists
  • See list growth analytics

However, Klaviyo has more advanced list management features:

  • List size: Klaviyo supports unlimited list size. Beehiiv caps at 10,000 contacts per list.
  • Data organization: Klaviyo offers highly flexible tagging and custom metadata. Beehiiv contacts have basic field options.
  • List hygiene: Klaviyo automatically detects and removes bad emails. Beehiiv lacks native list hygiene.

For enterprise-scale list management, Klaviyo is the superior choice. But Beehiiv still provides solid basic functionality.


Creating targeted email workflows is simple in both platforms:

  • Visual workflow builder
  • Drag and drop actions
  • Schedule emails
  • Segment lists
  • Lifecycle campaigns

However, Klaviyo stands out with its powerful automation capabilities:

  • Predictive content: Klaviyo dynamically inserts content based on customer data and past behaviors. Beehiiv lacks predictive features.
  • Complex workflows: Klaviyo support unlimited multi-path automations. Beehiiv workflow complexity is limited.
  • Machine learning: Klaviyo automation continuously optimizes through AI. Beehiiv workflows are static.

For truly advanced behavioral email marketing, Klaviyo is the winner here. But Beehiiv automations still pack a punch.


Understanding email performance is made easy with both platforms:

  • Open, click, bounce tracking
  • Unsubscribe monitoring
  • Email ROI reporting
  • Automated reports

However, Klaviyo takes its analytics to the next level:

  • Customer profiles: Klaviyo builds unified profiles incorporating web visits, CRM data and more. Beehiiv lacks profile depth.
  • Predictive modeling: Klaviyo excels at predicting customer churn risks, LTV and more through AI. Beehiiv does not deliver predictive insights.
  • Channel analytics: Klaviyo connects email to your website, referrals and beyond. Beehiiv analytics are email-focused.

For multi-channel customer analytics, Klaviyo is the clear leader over Beehiiv.

Landing Pages and Forms

Beyond email, both platforms support landing page and forms creation:

Landing Pages

Designing landing pages is fast and easy in both Beehiiv and Klaviyo:

  • Hundreds of templates
  • Drag and drop editor
  • Images, videos, shapes
  • Mobile responsive
  • Lead capture forms
  • SEO optimization

Some differences:

  • Design freedom: Beehiiv has greater layout flexibility. Klaviyo pages are more template-driven.
  • Page formats: Klaviyo supports traditional and popup landing pages. Beehiiv lacks popup pages.
  • Conversion tools: Klaviyo has native heat maps and A/B testing. Beehiiv requires third-party tools.

For the widest variety of page types and conversion optimization, Klaviyo wins. But Beehiiv offers smoother page design capabilities.


Collecting leads and data is simple with both platforms:

  • Form builder
  • Custom fields
  • Conditional logic
  • Styling options
  • Confirmation messaging
  • Data capture

However, Klaviyo pulls ahead with its advanced form features:

  • Embeddable: Klaviyo forms can be embedded anywhere, including social platforms. Beehiiv forms are not embeddable.
  • Field options: Klaviyo supports unlimited types of form fields. Beehiiv fields are more limited.
  • Conditional logic: Klaviyo offers complex multi-path form flows. Beehiiv conditional logic is simpler.

For maximum flexibility and functionality in forms, Klaviyo is the winner here.

Customer Data and Integration

Managing and connecting customer data is vital for marketing automation. Here’s how Beehiiv and Klaviyo compare:

Data Storage

  • Contact profiles: Both platforms provide centralized databases to store all contact and customer information.
  • Custom fields: You can define unlimited custom data fields in each platform.
  • Data security: Beehiiv and Klaviyo leverage enterprise-grade security including encryption and access controls.

For core data storage functionality, the two platforms are on par.


  • Email: Beehiiv and Klaviyo both offer deep integration with all major email providers and webmail clients.
  • CRM: Klaviyo seamlessly syncs with CRMs like Salesforce, HubSpot and more. Beehiiv lacks native CRM integrations.
  • Ecommerce: Klaviyo connects with ecommerce platforms like Shopify, Magento and WooCommerce. Beehiiv has no built-in ecommerce integrations.

Klaviyo is the sole winner when it comes to deep integrations with CRM, ecommerce and other marketing systems.

Additional Features

Beyond the core email, landing page, and forms capabilities, here are some other notable features of Beehiiv and Klaviyo:


  • Drag and drop website popups, banners, widgets
  • Basic social media publishing
  • Simple CRM for contacts and email campaigns
  • Library of free stock images and videos


  • Powerful behavioral messaging and SMS capabilities
  • Native product reviews and UGC content
  • Robust segmentation with custom attributes
  • Single customer view across all platforms
  • Predictive models and scoring

Klaviyo clearly has a much more extensive suite of advanced features compared to the streamlined offering of Beehiiv.

Reporting and Analytics

Understanding the impact of campaigns is crucial. Here’s how reporting compares:


  • Dashboards – Both platforms offer custom reporting dashboards to view key metrics.
  • Visualizations – You can create charts and graphs in both Beehiiv and Klaviyo.
  • Scheduled reports – Schedule and share reports on-demand or on a recurrent basis.

Core reporting functionality is on par between the two platforms. However, Klaviyo provides more advanced options.


  • Email analytics – Get open, click, bounce and unsubscribe tracking for all campaigns.
  • Conversion tracking – View ROI and conversion metrics for your initiatives.
  • Attribution – Klaviyo shows cross-channel customer journeys. Beehiiv focuses solely on email.
  • Predictive – Klaviyo uses machine learning to predict metrics like churn, LTV, etc. Beehiiv lacks predictive analytics.

For multi-channel attribution and predictive analytics, Klaviyo is the leader over the more limited Beehiiv.

Pricing Comparison

Pricing can make a major difference when selecting a marketing automation solution. Here is how Beehiiv and Klaviyo’s plans and pricing compare:

Starter$49/mo for 500 contacts$15/mo for up to 1,000 contacts
Mid-Tier$99/mo for 2,500 contacts$50/mo for 10,000 contacts
Advanced$199/mo for 10,000 contacts$125/mo for 250,000+ contacts

Key things to note:

  • Klaviyo has a free plan for up to 500 contacts. Beehiiv lacks a free option.
  • Klaviyo’s mid-tier plan supports significantly more contacts than Beehiiv’s.
  • Klaviyo pricing scales to enterprises with hundreds of thousands of contacts.

Overall, Klaviyo provides more value and scalability with its pricing, especially for larger email lists.

Ease of Use

Beyond features, the usability of these platforms should be considered:

  • Learning curve – Beehiiv is very beginner-friendly with an intuitive drag-and-drop interface. Klaviyo has a steeper learning curve.
  • Setup – Beehiiv is faster to setup and start using out of the box. Klaviyo has a more involved onboarding.
  • Ongoing use – Day to day use of Beehiiv is simpler compared to the more robust Klaviyo which can get more complex.

For pure ease of use, especially for beginners, Beehiiv is the winner here. But Klaviyo’s power does come with more complexity.

Which Is The Better Choice?

With this detailed comparison in mind, here is a summary of when Beehiiv or Klaviyo may be better suited for your business:

When to choose Beehiiv

  • You want an easy-to-use “all-in-one” marketing platform.
  • Your email list is under 10,000 subscribers.
  • You don’t need advanced automation and analytics.
  • Your marketing tech expertise is limited.
  • You want minimal complexity.

When to choose Klaviyo

  • You need powerful email automation capabilities.
  • You have a large subscriber list and need scalability.
  • You seek machine learning and predictive analytics.
  • You have in-house marketing technology expertise.
  • You need integrations with CRM, ecommerce and other platforms.


Still have some questions about Beehiiv vs Klaviyo? Here are answers to the most common questions:

Does Beehiiv offer SMS and push notification capabilities?

No, Beehiiv focuses solely on email marketing automation. It does not have the advanced SMS or push notification features offered by Klaviyo.

Can you embed Beehiiv forms outside of your website?

Unfortunately, no. One limitation with Beehiiv is that its forms cannot be embedded anywhere outside your own website. Klaviyo forms can be deployed anywhere online.

Does Beehiiv have cheaper pricing than Klaviyo?

Beehiiv and Klaviyo pricing are pretty comparable, with Klaviyo offering more value especially at higher list volumes. However, Klaviyo does have a free plan for smaller lists that Beehiiv lacks.

How do the analytics in Beehiiv compare to Klaviyo?

Klaviyo has significantly stronger analytics capabilities vs Beehiiv including predictive analytics powered by machine learning. Beehiiv analytics are relatively basic focused on email metrics.

Is Beehiiv better suited for B2B or B2C businesses?

Beehiiv can work for both B2B and B2C companies given its flexibility. But Klaviyo tends to be better suited for B2C ecommerce brands that need advanced automation and predictive analytics.


In summary, Beehiiv stands out as an easy-to-use all-in-one marketing solution great for beginners. Klaviyo however is a powerhouse when it comes to advanced email marketing automation and analytics made for larger businesses.

Consider your own requirements, budgets, marketing technology expertise and other factors as you determine which platform is the right fit to achieve your goals. You can experience the capabilities firsthand by signing up for free trials of both Beehiiv and Klaviyo.


  • Sarah Teague

    Sarah Teague brings 5 years of professional writing experience to her role as content writer for Walletminded. In this position, Sarah creates compelling articles, blog posts, and other digital content that engage readers and promote the Walletminded brand. Before joining Walletminded, Sarah honed her writing skills as a freelance writer and ghostwriter. Her work included crafting blog posts and web content for financial services, technology, and healthcare clients. Sarah holds a bachelor's degree in English from Emory University, where she also served as editor of the campus literary journal. She continues to volunteer her time as a writing mentor for youth in her community. When she's not meticulously crafting content, you can find Sarah attempting new baking recipes and enjoying hikes with her dog. She also loves curling up with a good memoir.

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