Mailchimp Beehiiv

Email marketing remains one of the most cost-effective ways to engage customers and subscribers. But picking the right email platform tailored for your business needs is key.

This guide examines Beehiiv and Mailchimp head-to-head – two leading solutions for creating, sending and optimizing email campaigns. We’ll compare features, deliverability, automation, ease of use, integrations, support, and pricing.

By understanding the pros and cons of Beehiiv vs Mailchimp, you can determine the best email marketing platform for your requirements. Let’s dive in.

Beehiiv Overview

Beehiiv offers a complete email marketing platform combining powerful broadcast and automation capabilities with newsletter creation tools and in-depth analytics. Key features include:

Email Creation

  • Drag and drop editor
  • 150+ customizable templates
  • Automated email design
  • Dynamic content insertion
  • Team collaboration features

List Management

  • Unlimited contacts and lists
  • Advanced segmentation
  • Public signup forms
  • Contact profiles and social data
  • Import contacts via CSV

Workflows & Automation

  • Intuitive visual workflow builder
  • Pre-configured automations
  • Event and date triggers
  • Custom journeys and sequences
  • Schedule scenarios


  • Open, click, link tracking
  • Goal and conversion reporting
  • Automation analytics
  • CRM-like contact profiles
  • Revenue and ROI reporting


  • Ensure inbox delivery
  • Global infrastructure
  • Monitor sender metrics
  • Automatic list cleaning

Over 10,000 businesses and agencies trust Beehiiv to create high-performing, automated email campaigns that drive results.

Mailchimp Overview

Mailchimp specializes in intuitive email marketing and automation for small businesses. Core features include:

Email Builder

  • Drag and drop editor
  • Library of mobile-optimized templates
  • Reuse templates as themes
  • Bulk upload contacts
  • Pre-build messages

List Management

  • Unlimited contacts and lists
  • Basic segmentation tools
  • Signup forms and landing pages
  • Import contacts
  • Profile management


  • Pre-built starting automations
  • Visual workflow builder
  • Trigger emails on events
  • Create sequences
  • Time-based sends


  • Open and click tracking
  • Link and transaction analytics
  • View subscriber activity
  • Automation reporting
  • Export reports


  • Ensure inbox delivery
  • Monitor sender reputation
  • Remove risky contacts
  • Global infrastructure

Over 5 million small businesses, entrepreneurs, and agencies use Mailchimp for intuitive email marketing campaigns.

Now that we’ve provided an introduction to both, let’s compare Beehiiv and Mailchimp across essential email marketing capabilities.

Beehiiv vs Mailchimp Feature Comparison

While Beehiiv and Mailchimp share extensive core feature overlap, a few key differences stand out:

Drag and drop editor
CRM-like contacts
Signup forms
Open & link tracking
Deliverability tools
List segmentationAdvancedBasic
Goal & conversion trackingAdd-on
Detailed subscriber profiles
Team collaborationAdd-on
Affiliate marketingNativeAdd-on
Membership capabilitiesAdd-on

Key differences are Beehiiv’s more advanced segmentation and built-in affiliate marketing capabilities versus Mailchimp’s simpler feature set.

Next let’s examine the email creation workflow and builders.

Beehiiv vs Mailchimp Email Builder

An intuitive editor is essential for designing email campaigns. Here is how the builders compare:


  • Drag and drop builder
  • 150+ professionally designed templates
  • Automated email design generation
  • Dynamic content insertion
  • Collaborative team features
  • Embed multimedia, forms, etc


  • Drag and drop builder
  • Mobile-optimized templates
  • Design reuse via themes
  • Basic image editing
  • Bulk upload contacts
  • Global text replacement

Beehiiv offers more advanced email design capabilities for creating highly customized, branded emails. But Mailchimp still provides solid templates and editing tools.

Beehiiv vs Mailchimp List Management

Managing subscriber data is vital for segmentation and targeting. Here is an overview of list management:


  • Unlimited contacts and lists
  • Smart contact profiles
  • Advanced segmentation
  • Social profile data
  • Public signup forms
  • Import contacts via CSV


  • Unlimited contacts and lists
  • Basic groups for segmentation
  • Signup forms
  • View contact details
  • Import or export CSV
  • Profile management

For subscriber list organization, Beehiiv provides significantly more advanced segmentation capabilities. But Mailchimp still handles list basics well.

Beehiiv vs Mailchimp Automation

Automating campaigns helps convert and retain users. Here is how the two platforms compare:


  • Visual workflow builder
  • Convert journeys and funnels
  • Trigger emails on events
  • Schedule scenarios
  • Pre-configured automations
  • Lifecycle campaigns


  • Visual automation builder
  • Pre-built automations
  • Trigger emails on events
  • Schedule sends
  • Create sequences
  • Basic paths and conditions

The workflow automation tools are very similar visually. Beehiiv provides more advanced options while Mailchimp keeps it simple. But both empower anyone to set up campaigns without coding.

Beehiiv vs Mailchimp Analytics

In-depth analytics help understand audience engagement. Here is what reporting is offered:


  • Open, click, link, goal tracking
  • Automation analytics
  • CRM-like subscriber profiles
  • Revenue and ROI reporting
  • Share dashboards with team


  • Open and click tracking
  • Link and transaction analytics
  • Automation reporting
  • View subscriber activity
  • Export reports as CSV

For email insight, the platforms are comparable. Beehiiv provides more financial tracking while Mailchimp simplifies campaign performance. But you gain helpful visibility either way.

Beehiiv vs Mailchimp Integrations

Expanding capabilities through app integrations is key. Here are some of the top connectors:


  • CRMs like ActiveCampaign, HubSpot
  • Webinars like Demio, Zoom
  • Payment processors
  • Marketing platforms like Facebook


  • eCommerce like Shopify, Woo
  • Marketing apps like Facebook
  • Sales CRMs like Salesforce
  • Automation tools like Zapier
  • Landing pages like Leadpages

With Zapier, both platforms connect well with critical business apps surrounding email campaigns.

Beehiiv vs Mailchimp Deliverability

The ability to reliably reach the inbox is essential. Here is an overview of key deliverability capabilities:


  • Ensure inbox delivery
  • Global infrastructure
  • Monitor sender metrics
  • Automatic list cleaning


  • Guarantee inbox placement
  • Monitor sender reputation
  • Remove risky contacts
  • Global infrastructure

For successfully reaching the inbox, Beehiiv and Mailchimp offer comparable technology and deliverability capabilities to maintain sender reputation.

Beehiiv vs Mailchimp Ease of Use

Both platforms aim to provide intuitive interfaces accessible to non-technical users.

However, Mailchimp is beloved for its ease of use, even winning awards for its simple visual interface. The dashboard simplifies complex capabilities into clear menus and actions.

Beehiiv still offers a solid experience, but some users find the interface slightly less user-friendly and requiring more upfront learning.

Beehiiv vs Mailchimp Support

In terms of customer support, Beehiiv and Mailchimp offer:


  • Email ticketing
  • Phone and chat options
  • Setup assistance
  • Ongoing account management


  • 24/7 email support
  • Knowledge base tutorials
  • Video explanations
  • Active user community

Mailchimp is harder to beat when it comes to education-focused customer support. Their knowledge base and videos create very low reliance on one-to-one support.

Beehiiv vs Mailchimp Pricing

Beehiiv and Mailchimp both offer forever free plans alongside paid tiers. Their starter paid pricing is:

Free Plan
Starting Price$8/mo$9.99/mo

Beehiiv has a lower entry price for core features while still maintaining a free tier. But Mailchimp offers exceptional value and capabilities for the affordable cost.

Ideal Users for Beehiiv

Beehiiv is a great fit for:

  • Agencies managing campaigns for clients
  • Ecommerce brands with advanced segmentation needs
  • Businesses focused on newsletters and affiliate marketing
  • Publishers monetizing email lists
  • Advanced email marketers
  • Those seeking in-depth subscriber analytics

With more expansive features beyond basic email marketing, Beehiiv suits sophisticated high-volume marketers.

Ideal Users for Mailchimp

Mailchimp shines for:

  • Small businesses sending basic campaigns
  • Simple email newsletters
  • Simpler segmentation and messaging needs
  • Individual users managing their own lists
  • Those wanting extreme ease of use
  • Beginner email marketers focused on essentials

As a market leader, Mailchimp works well for a wide range of use cases. But it ideally suits beginners thanks to the simple intuitive interface.

Beehiiv vs Mailchimp Customer Reviews

Beehiiv Reviews

“For advanced email marketing capabilities like workflows and subscriber management, Beehiiv is a fantastic platform.”

“We manage complex automations and subscribers for clients. Beehiiv never holds us back from enterprise-level campaigns.”

“The ability to collaboratively work on highly targeted messaging has been invaluable.”

Mailchimp Reviews

“I’m blown away by how much you can do with Mailchimp for the low monthly price. More than enough for my needs.”

“Mailchimp makes it so easy for a total beginner to start sending better email newsletters.”

“The templates, ease of use, and intuitive automation builder make Mailchimp worth every penny.”

Both platforms are beloved by users – Beehiiv for extensive functionality and Mailchimp for new user-friendly simplicity.

Beehiiv vs Mailchimp: Which is Better?

So which email service comes out on top – Beehiiv or Mailchimp? Here are some key considerations:

  • Beehiiv is built for power users with more advanced features and customization.
  • Mailchimp streamlines capabilities for simplicity and beginners.
  • Beehiiv better for agencies doing sophisticated segmentation and messaging.
  • Mailchimp shines for solopreneurs focused solely on essentials.
  • Beehiiv has more enterprise campaign capabilities.
  • Mailchimp perfect for launching your first email initiatives.
  • Beehiiv starts at a lower base price but scales up in functionality.
  • Mailchimp pricing higher initially but likely suffices for most basic needs.

Both are excellent – Beehiiv for professionals and Mailchimp for simplicity. Evaluate your use case, audience size, and technical comfort level.

Top Email Marketing Software Alternatives

While Beehiiv and Mailchimp lead the market, below are some other top email service contenders:

  • ConvertKit – Top choice for creators and online course businesses. Plans from $29/mo.
  • Omnisend – Great features for ecommerce-focused email. Plans from $9/mo.
  • GetResponse – Long-time leader combining email and landing pages. From $15/mo.
  • Benchmark – Highly rated for powerful yet easy-to-use features. Plans from $9/mo.
  • Constant Contact – Approachable email marketing for small businesses. From $20/mo.
  • Sendinblue – Offers generous forever free plan alongside paid tiers. From €7/mo.

All leading options offer free trials to test drive the platform and onboarding experience before paying.

Key Things to Know About Beehiiv and Mailchimp

When evaluating Beehiiv vs Mailchimp, keep these key differences in mind:

  • Beehiiv built for power email users and marketers with advanced needs.
  • Mailchimp streamlines the most essential email capabilities.
  • Beehiiv better for agencies doing sophisticated segmentation and automations.
  • Mailchimp perfect for solo users focused solely on basic email marketing.
  • Beehiiv starts more affordable but scales up in functionality quickly.
  • Mailchimp pricing higher initially but likely covers needs for many individuals.
  • Beehiiv has more enterprise campaign functionality.
  • Mailchimp shines with simplicity and ease of use.

As with any software, choose the platform tailored best to your specific use case, needs and experience level.

The Bottom Line

Beehiiv and Mailchimp both provide excellent email marketing solutions, but prioritize different experiences:

  • Beehiiv built for power email users, agencies, and those with advanced needs.
  • Mailchimp streamlines email capabilities specifically for beginners and ease of use.
  • Beehiiv offers significantly more advanced segmentation, customization and analytics.
  • Mailchimp shines based on simplicity and intuitive interface.
  • Beehiiv likely better suited for larger businesses and agency clients.
  • Mailchimp perfect for solopreneurs focused solely on essential email marketing needs.

Determine if your needs warrant Beehiiv’s expansive feature set or if Mailchimp offers just the right features while maximizing simplicity. But fortunately you can’t go wrong with either email provider.


  • Sarah Teague

    Sarah Teague brings 5 years of professional writing experience to her role as content writer for Walletminded. In this position, Sarah creates compelling articles, blog posts, and other digital content that engage readers and promote the Walletminded brand. Before joining Walletminded, Sarah honed her writing skills as a freelance writer and ghostwriter. Her work included crafting blog posts and web content for financial services, technology, and healthcare clients. Sarah holds a bachelor's degree in English from Emory University, where she also served as editor of the campus literary journal. She continues to volunteer her time as a writing mentor for youth in her community. When she's not meticulously crafting content, you can find Sarah attempting new baking recipes and enjoying hikes with her dog. She also loves curling up with a good memoir.

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