The CBD industry has experienced explosive growth since the 2018 Farm Bill federally legalized hemp-derived CBD products in the United States. Consumer demand continues surging with the global CBD market estimated to reach $47 billion by 2028.

This rapid growth has created lucrative affiliate opportunities to earn commissions promoting various CBD brands and products. However, more restrictions apply to marketing CBD versus general retail items.

In this comprehensive guide, we’ll explore top CBD affiliate programs, key legal considerations, and proven promotion strategies within this highly lucrative niche. Whether you have a website focused on CBD, cannabis, health, or wellness, integrating compliant CBD affiliate promotions can provide attractive recurring commissions.

Let’s examine how publishers can tap into the booming CBD niche through affiliate partnerships.

Top CBD Affiliate Programs

Here is an overview of noteworthy CBD affiliate programs covering major retailers, brands, and specialty stores:


  • Popular merchant with diverse CBD products. 30-day cookie and attractive commissions.
  • Commission Rate: Up to 25% tiered
  • Cookie Duration: 30 days
  • Broad product selection

NuLeaf Naturals

  • Leading CBD oil brand with high potency organic formulas. 90-day cookie.
  • Commission Rate: Up to 20%
  • Cookie Duration: 90 days
  • High value orders


  • Major CBD brand offering competitive commissions on a vast range of ingestible and topical CBD products.
  • Commission Rate: Up to 25%
  • Cookie Duration: 15 days
  • Diverse product mix

Charlotte’s Web

  • Top selling CBD oil company with an established affiliate program paying 10-20% commissions.
  • Commission Rate: 10-20% variable
  • Cookie Duration: 30 days
  • Industry leader reputation

This selection provides a sample of reputable CBD companies with proven affiliate programs. But many additional CBD brands offer partnerships worth exploring.

How to Ethically Promote CBD Affiliate Products

To ethically monetize a website through CBD affiliate links requires a cautious, compliant approach:

  • Only publish factual, honest content on CBD benefits using proper citations
  • Clearly communicate that CBD is not guaranteed to cure or treat any condition
  • Advise readers to consult physicians before trying CBD, especially when taking other medications
  • Include disclaimers that your CBD content is educational only, not medical advice
  • Prominently disclose affiliate relationships
  • Avoid overly promotional language and pressure selling tactics
  • Recommend starting slowly with CBD dosage to assess tolerance
  • Link to brand’s certified lab testing analysis for any product claims
  • Comply with FDA guidelines prohibiting unsubstantiated health claims

Providing balanced, responsible CBD education focused on serving audience needs delivers value and builds trust.

Examples of Compliant CBD Affiliate Content

Here are examples of useful, compliant website content themes that lend themselves to incorporating contextual CBD affiliate links:

  • Impartial CBD Product Reviews

Share your honest experiential feedback after testing different CBD products. Avoid unrealistic claims.

  • CBD Usage Advice and Tips

Provide general guidance on optimal ways to use CBD like dosage, timing, and methods based on research. Don’t prescribe specifics.

  • “What is CBD?” Beginner’s Guides

Explain what CBD is, legal considerations, and how it interacts with the body’s endocannabinoid system.

  • CBD Safety Information

Discuss general research on CBD’s safety profile, drug interactions, and potential minor side effects to educate cautiously.

  • CBD Industry Analysis

Offer neutral coverage of trends, statistics, and news related to CBD and hemp legislation, innovation etc.

  • CBD Recipe Tutorials

Demonstrate CBD cooking recipes, edibles, coffee, and drinks. Don’t get too specific with touting benefits.

This style of balanced, responsible, and educational CBD content aligns well with compliant affiliate links and offers.

Tips for Maximizing CBD Affiliate Earnings

Here are some tips to help boost results from CBD affiliate marketing:

  • Capture emails to build an audience to promote offers through legal opt-in newsletters
  • Time limited-time promotions around major CBD holidays and events when sales peak
  • Don’t just link text. Use banners, image links, coupons, article boxes etc. to highlight CBD offers
  • Promote high value products like hemp oils and softgels which convert better than lower priced items
  • Create localized CBD content to rank for geographic terms like “CBD oil in Phoenix” for your region
  • Refresh evergreen informational pieces regularly to keep content optimized for evolving search trends
  • Don’t rely solely on SEO. Promote offers through social media, retargeting, and email too.

Diversifying promotion strategies beyond SEO along with showcasing seasonal trends and high value offers helps maximize CBD commissions ethically.

Complying With CBD Affiliate Marketing Regulations

To remain compliant, CBD affiliates must:

  • Disclose promotional relationships transparently
  • Avoid guaranteeing results, benefits, or cures from CBD
  • Clearly state content does not constitute medical or legal advice
  • Only make supported CBD statements compliant with FDA & FTC regulations
  • Follow FDA guidelines on permitted vs prohibited product claims
  • Consult state and local laws, which may restrict certain affiliate marketing activities

With proper disclaimers and transparency while focusing on education over promotion, publishers can ethically monetize websites through CBD affiliate partnerships and advertising.

Paying Taxes on CBD Affiliate Earnings

Another consideration is paying taxes appropriately on CBD affiliate income:

  • Track and retain thorough records of all CBD affiliate earnings
  • Issue 1099 forms if you payments meet annual thresholds
  • Report earnings transparently as taxable income
  • Deduct associated website hosting fees, services, traffic acquisition costs etc.
  • Consult a tax professional experienced in cannabis industry accounting

Proactively planning for taxes ensures you remain compliant as CBD income grows.

CBD Affiliate Program FAQs

For more details on joining CBD affiliate programs, here are answers to some frequently asked questions:

What commission rates do CBD affiliates pay?

CBD commissions typically range between 15-25% depending on product pricing. As a digital industry, rates are on the higher side. Offers above 30% should raise compliance concerns.

What cookie lengths do CBD merchants offer?

30-90 days is standard, with 60 days being most common. High-value products may extend cookies longer to allow for considered purchases.

Can I use a CBD brand’s product images?

You must request and gain explicit approval from the brand before using any product imagery or logos. Don’t scrape or assume allowed.

How much traffic do I need to join CBD programs?

Most CBD programs accept publishers with only 500+ monthly visitors thanks to the passionate niche audience base that converts well.

Does my audience need to be all U.S. based?

Domestic U.S. traffic converts best since you can promote the broad range of hemp-derived CBD products legally sold under U.S. regulations.

What niche performs best?

Health, wellness, fitness, natural living, and chronic condition focused content works well thanks to related CBD interest. Avoid promoting for recreational drug use.

So in summary, joining reputable CBD affiliate programs allows publishers to tap into the lucrative CBD market ethically through educational content onuses, benefits, and products reviews. Just take a compliant approach focused on delivering genuine value to your audience.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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