Best Cooking Affiliate Programs

Cooking represents a sizeable niche covering everything from appliances and cookware to specialty ingredients and media. With consumers continually purchasing cooking products, promoting relevant affiliate offers provides attractive monetization potential.

This guide explores noteworthy cooking affiliate programs and strategies publishers use to effectively promote cooking products matched to their audience’s interests.

Whether your website covers recipes, equipment reviews or general food content, joining affiliate partnerships with cooking brands allows you to tap into this passionate niche.

Top Cooking Affiliate Programs

Here is an overview of recommended cooking affiliate programs spanning key categories:

Cookware & Appliances

  • Sur La Table – High-end cookware and appliances. Offers 8% commissions.
  • Williams-Sonoma – Specialty kitchenware and electrics. Pays 8-11% commission rates.
  • Ninja Kitchen – Trendy small appliances brand offering 10% affiliate commissions.

Ingredients & Storage

  • Spicewalla – Sells premium herbs, spices and blends. $20 average order commissions.
  • Masontops – Trendy mason jar brand offering 15% affiliate rates.
  • STASH – Specialty tea brand providing 10% affiliate commissions.

Online Cooking Classes

  • Rouxbe – Online cooking school platform. Pays generous recurring commissions on subscriptions.
  • Discover Dining – Hands-on virtual cooking classes. Provides tiered commissions up to 25%.
  • Basics with Babish – Popular YouTube star offers his video class series with attractive affiliate payouts.

This overview highlights major affiliate opportunities perfect for monetizing food and recipe focused traffic through relevant product and service promotions. But many additional niche cooking companies also provide partnerships.

Tips for Promoting Cooking Affiliate Products

The most effective approach to monetizing food content with affiliate links is to seamlessly integrate cooking product recommendations into recipes, how-tos, and buying guides:

Write Product Reviews

Provide detailed, honest reviews of cooking items based on hands-on testing – cookware, electrics, cutlery etc.

Give Cooking & Meal Prep Tips

Offer advice for saving time in the kitchen like batch meal prep while recommending useful gadgets and tools.

Share Gift Guide Recommendations

Suggest cooking gifts like small appliances, specialty ingredients, cookbooks etc. for home cooks around the holidays.

Publish Recipe Tutorials

Creating recipes allows naturally incorporating relevant gear like cookware along with specialty ingredients.

Curate Buying Guides

Offer guides explaining how to select products like choosing knife sets or critical pots and pans for starter kitchens.

Compare Related Products

Help readers understand differences between similar appliances or gadgets through head-to-head comparisons.

Promote Cooking Classes

If you develop online cooking classes or demos, promote affiliate equipment and ingredients featured.

Weaving affiliate links into cooking advice content helps provide valuable recommendations while earning commissions.

Successful Cooking Affiliate Website Examples

Looking at popular affiliate cooking sites provides examples for monetizing through promotions:


With endless recipes and cooking tips, Epicurious seamlessly incorporates affiliate links to relevant cookware, appliance and ingredient recommendations fitting their recipe themes.


Offering a mixture of recipes, expert techniques, and equipment reviews, Foodal effectively integrates affiliate links to cooking gear and specialty ingredients into articles.

The Spruce Eats

Publishing diverse food content gives The Spruce Eats opportunities to recommend a wide spectrum of affiliate products from pantry items to appliances.

Recipe Keeper

Catering specifically to recipe organizing, Recipe Keeper promotes useful kitchen organization tools and accessories aligned to their niche focus.

Food Network

As a leader in cooking entertainment, Food Network links to featured cookware and ingredients from shows through their cooking club and online store.

Bon Appetit

The popular magazine seamlessly incorporates affiliate product links into recipes and articles thanks to detailed ingredients lists and equipment needed.

Their successful strategies provide proven examples for monetizing food sites through cooking affiliate promotions.

Tips for Maximizing Cooking Affiliate Earnings

Here are tips to help maximize your earnings from cooking affiliate marketing:

  • Spotlight high-priced appliances, cookware sets, and electrics that bring bigger commissions. High-end kitchenware converts well.
  • Time recommendations and offers around holidays when interest in gifting and upgrading cooking gear peaks. Kitchen tools are popular gifts.
  • Promote via seasonal email campaigns focused around Thanksgiving, Christmas cooking promotions and gifting opportunities.
  • Capture emails with lead magnets like free cookbooks or recipe guides to allow promoting affiliate products through newsletters.
  • Don’t just link text. Use banners, comparison boxes, image links, and embedded product widgets to highlight cooking affiliate links visually.
  • Keep links updated monthly as prices fluctuate and kitchen items go out of stock. Dead links hurt conversions.

Capitalizing on major seasonal opportunities and aligning product recommendations closely to recipe and kitchen content will help maximize cooking affiliate earnings.

Complying with Cooking Affiliate Marketing Regulations

When promoting cooking items, comply with advertising disclosure requirements including:

  • Clear labeling of paid affiliate links, for example by using phrases like “Paid Advertisement”.
  • Disclosing any incentives received alongside product reviews and recommendations.
  • Adhering to FDA guidelines if making any nutrient, health or dietary claims.
  • Accurately representing product features, capabilities, sizes, ingredients etc. Don’t exaggerate or mislead.

With proper transparency through disclosures, cooking publishers can incorporate affiliate links to earn commissions ethically. Focus on giving honest, helpful recommendations.

Cooking Affiliate Program FAQs

What commission rates do cooking affiliates pay?

Cooking items pay 4-12% commission rates on average. Digital products like online classes and recipe memberships pay up to 25% recurring. High ticket appliances earn up to 15%.

What cookie lengths do cooking merchants provide?

30-90 days is standard. 60 days covers the higher-consideration shopping process for bigger purchases like stand mixers or cookware sets. Consumables use shorter cookies.

Can I use cooking brand images?

You must obtain permission before incorporating any product visual assets or brand imagery. Don’t assume photos are allowed. Review each program’s guidelines carefully.

How much traffic do I need to join?

Just 500+ monthly visitors is often sufficient if focused on cooking content. These niche food and recipe enthusiasts convert well for cooking affiliate offers.

Does my audience need to be US-based?

No, but highlighting products readily available in your readers’ countries helps conversion. Ensure affiliate links work internationally.

What niche performs best?

Niche food categories like grilling, baking desserts, Instant Pot etc. allow tailoring content and recommendations effectively. But mainstream cooking also converts well.

So in summary, incorporating cooking product affiliate links represents a logical monetization avenue for publishers already producing food-related content focused on recipes, kitchen tips and equipment advice.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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