Best Fitness Affiliate Programs

The global fitness industry revenue is estimated to surpass $100 billion by 2026. With health and fitness remaining a top consumer priority, the demand for gym memberships, equipment, supplements and training programs continues rising.

This presents lucrative affiliate opportunities for publishers to partner with brands in the fitness space. Promoting relevant fitness products or services on your website or channel can provide an additional stream of commissions.

In this comprehensive guide, we’ll explore some of the most rewarding fitness affiliate programs across key categories like apparel, equipment, education and more.

Top Fitness Affiliate Programs

Here is an overview of recommended fitness affiliate programs segmented by category:

Fitness Apparel

  • Gymshark – Popular fitness apparel brand offering 10-15% commissions.
  • Alala – Fashionable womens athleticwear with 10% affiliate commissions.
  • 2XU – Premium athletic clothing offering 15% affiliate rates.

Fitness Equipment

  • Rogue Fitness – Leading supplier of strength equipment. Offers 10% affiliate commissions.
  • Schwinn Fitness – Iconic fitness brand offering 8-12% commissions on equipment.
  • Bowflex – Maker of home gyms and fitness equipment with generous affiliate program.


  • Optimum Nutrition – Leading supplement brand offering commissions up to 25%.
  • Transparent Labs – Trendy supplement provider offering 12% affiliate commissions.
  • Evermatcher – Affiliate network aggregating 1,000+ fitness supplement offers.

Digital Fitness

  • Beachbody – Leader in fitness streaming. Generous commissions on new subscriptions.
  • Future Fitness – Digital home workout platform offering up to 40% recurring revenue share.
  • iFit – Connected equipment and streaming platform with affiliate program.

This overview covers major affiliate opportunities perfect for monetizing fitness advice websites through promotions of relevant products and services. But many additional niche fitness companies also provide partnerships.

Tips for Promoting Fitness Affiliate Products

The most effective approach for monetizing fitness content is to seamlessly integrate relevant affiliate recommendations into high-value educational articles and videos:

Write In-Depth Product Reviews

Provide detailed, honest reviews of fitness items like smart watches, exercise bikes, workout shoes, etc. based on hands-on testing.

Create Fitness “Best of” Lists

Develop rankings like “Best Adjustable Dumbbells Under $300” or “Top Yoga Pants for Women” analyzing top products.

Give Fitness & Nutrition Tips

Provide fitness advice for goals like weight loss, flexibility, strength training etc. Recommend useful affiliate products/services.

Share Fitness Industry Analysis

Discuss gym, supplements, equipment industry news, trends and stats to highlight growth where affiliate opportunities exist.

Offer Product Comparisons

Compare features, pros and cons of related fitness items like yoga mats, cross-training shoes etc. to provide buying guidance.

Publish Interviews With Fitness Pros

Talking to personal trainers, athletes etc. allows referencing affiliate products or services they recommend.

Integrating affiliate links alongside high-value fitness education focused on serving audience needs provides utility while earning commissions.

Successful Fitness Affiliate Website Examples

Looking at popular affiliate fitness sites provides inspiration on integrating promotions impactfully:

The leading fitness site partners with all major supplement brands, apparel retailers, and equipment makers to integrate affiliate links into reviews and advice content.

Outdoor Magazine

Promoting fitness gear for outdoor activities like hiking, running, cycling allows Outdoor Magazine to integrate relevant affiliate product links.

Born Fitness

With fitness advice content tailored to older demographics, Born Fitness successfully recommends mature-appropriate apparel, workout programs, and nutrition products.

Well And Good

As a modern health media brand, Well And Good incorporates fitness affiliate links to yoga classes, fitness trackers, oral supplements and more diverse wellness products.

VeryWell Fit

Providing exercise tips and sports nutrition advice allows VeryWellFit to naturally recommend relevant affiliate products from rings to protein powders.


Alongside general health content, Healthline promotes fitness affiliate products seamlessly like video workouts, connected tech, and gym equipment.

Studying their monetization strategies provides takeaways for incorporating fitness affiliate opportunities into your own content.

Tips for Maximizing Fitness Affiliate Earnings

Here are some tips to help increase your earnings from fitness affiliate marketing:

  • Only endorse fitness products you would personally recommend based on real testing and verification of claims.
  • Time limited-time promotions around major fitness events like new year’s resolutions or race seasons when related spending spikes.
  • Promote high-ticket items like exercise equipment and coaching programs which bring bigger commissions.
  • Capture emails with lead magnets like workout plans to allow promoting affiliate fitness products and services.
  • Don’t just link text. Use banners, comparison charts, image links, and coupons to highlight relevant affiliate fitness offerings.
  • Pay attention to earnings by niche (apparel, equipment etc) to identify verticals performing best to focus your content.

Capitalizing on seasonal opportunities and promoting high-value services aligned to audience interests will help maximize fitness affiliate commissions.

Complying with Fitness Affiliate Marketing Regulations

When promoting fitness affiliate offers, publishers must adhere to strict regulations including:

  • Disclosing paid affiliate relationships transparently
  • Avoiding making unsubstantiated claims about fitness or health benefits
  • Clearly stating content does not constitute medical or training advice
  • Complying with FTC regulations relating to endorsements and testimonials
  • Consulting any local regulations covering marketing fitness services or products

With proper disclosures and avoiding exaggerated claims, fitness sites can ethically incorporate affiliate links through educational, informational content.

Fitness Affiliate Program FAQs

For more details on joining fitness affiliate programs, here are answers to some frequently asked questions:

What commission rates do fitness affiliates pay?

Fitness commissions typically range from 5-20% depending on product type. Digital subscriptions and apparel pay on the higher end while equipment brings lower single-digit rates.

What cookie lengths do fitness merchants provide?

30-45 days is standard, with 30 days being most common. Equipment sales may warrant longer 60-90 day cookies to allow for longer purchase consideration.

Can I use a fitness brand’s product images?

You must request and gain explicit approval from the brand before using any product imagery or logos. Don’t scrape or assume allowed.

How much traffic do I need to join fitness programs?

500-1,000 monthly visitors is generally sufficient. Your audience profile matters more than raw size. Fitness enthusiasts convert extremely well.

Does my audience need to be all U.S. based?

No, but promoted fitness products should be easily available for purchase in countries your audience is based to maximize conversion potential.

What niche performs best?

Enthusiast niches like bodybuilding, running, cycling, CrossFit etc convert highly thanks to audience passion. Mainstream fitness performs well too.

So in summary, joining relevant fitness affiliate programs represents a logical monetization path for publishers already creating high-value fitness content tailored to an engaged audience. Just maintain an authentic tone focused on serving your readers.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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