Best Hair Product Affiliate Programs

The haircare industry is booming, estimated to reach $120 billion by 2028. With consumers consistently purchasing shampoos, treatments, styling products and more, promoting hair product affiliate offers represents an attractive opportunity.

In this guide, we’ll review some of the most lucrative hair product affiliate programs and ways publishers can integrate hair product promotions into content to earn commissions.

Whether your website or audience focuses on beauty, style, or women’s interests, joining relevant hair product affiliate programs allows you to tap into this high demand niche.

Top Hair Product Affiliate Programs

Here is an overview of noteworthy hair product affiliate programs spanning key segments:

Hair Care Brands

  • L’Oreal – Leading haircare brand offering competitive rates across their diverse product range.
  • Olaplex – Trendy bonding treatment brand paying attractive 8% commissions.
  • Moroccanoil – Prestige hair oil brand providing 10% commissions on referred sales.

Beauty Retailers

  • Ulta – Major beauty retailer with competitive hair product commissions.
  • Sephora – Leading beauty store paying 8-15% on wide selection of hair brands.
  • Sally Beauty – Popular beauty supplier offering competitive commissions.

Subscription Programs

  • Madison Reed – Hair color box subscriptions with generous recurring commissions.
  • Birchbox – Monthly beauty boxes featuring hair items. $10 average order rate.
  • Cocotique – Luxe beauty boxes for women of color. Offers 15% commission.

This overview provides a sample of major hair affiliate programs spanning top brands, retailers, and subscriptions. But many additional niche hair companies also provide partnerships.

Tips for Promoting Hair Affiliate Products

The key to earning commissions from hair affiliate programs is integrating relevant product links and recommendations into engaging, high-value content:

Write Hair Product Reviews

Provide in-depth, helpful reviews of hair products like shampoos, treatments, styling items etc. based on actual testing and experience. Include pros, cons and star ratings.

Develop Hair Buying Guides

Offer specific buying guides like “Best Hair Dryers for Curly Hair” or “Top Texturizing Sprays” explaining the ideal options for various hair needs and concerns.

Give Tutorials for Hair Styling Techniques

Explain how to achieve looks like beachy waves, sleek blowouts, defined curls etc. Recommend affiliate hair products used in the tutorials contextually.

Publish Hair Industry and Trend Analysis

Cover hair industry news like trends in colors, new ingredients or technology innovations and recommend relevant new affiliated hair products.

Share Limited-Time Hair Product Promotions

Promoting sales, discounts and time-limited coupons from hair product merchants incentivizes buying through your links.

Curate Seasonal Hair Product Gift Guides

Compile gift guide recommendations focused on hair gifts for common occasions like Mother’s Day, holidays, birthdays etc. and include diverse affiliate links.

Integrating affiliate links into high-value hair content tailored for your audience’s interests and needs earns commissions while providing utility.

Maximizing Hair Affiliate Earnings

Here are some tips to help maximize your earnings from hair product affiliate marketing:

  • Spotlight high-priced appliances like hair dryers and tools which bring bigger commissions versus inexpensive hair ties and accessories.
  • Time promotions and product recommendations around major sales holidays and seasonal events when hair spending peaks.
  • Promote via dedicated email campaigns highlighting deals and new product launches to engaged beauty product subscribers.
  • Don’t just link text. Use visual banners, comparison tables, image links and embedded brand widgets.
  • Capture emails with pop-ups and lead magnets to allow promoting hair affiliate deals through automated email workflows.
  • Curate collections of complementary hair products from different brands shoppers can purchase together or gift.

Capitalizing on major promotional events and seasonal opportunities represents the greatest opportunity to maximize hair product affiliate earnings. But providing year-round value keeps audiences engaged.

Complying with Hair Affiliate Marketing Regulations

To integrate hair affiliate links successfully, comply with FTC advertising disclosure requirements including:

  • Clear labeling of paid affiliate links, for example by using phrases like “Paid Advertisement”.
  • Disclosing any incentives received alongside product reviews and recommendations.
  • Adhering to cosmetic marketing code of conduct best practices.
  • Accurately representing product features, ingredients and benefits without exaggeration.

With proper transparency and disclosures, publishers can incorporate hair affiliate links to earn commissions ethically. Focus recommendations on products you would genuinely endorse based on actual testing or experience.

FAQs About Hair Affiliate Programs

What commission rates do hair affiliates pay?

Average commissions tend to range between 4-12% depending on product type and pricing. Treatment products and high-end brands pay on the higher end of that scale.

What cookie lengths do hair merchants provide?

30-90 days is standard, with 45 days being most common. This allows time for repeat hair product purchases which consumers buy regularly.

Can I use brand hair product images?

You must get approval from the brand before incorporating any product visual assets or brand imagery. Review each program’s guidelines carefully.

How much traffic do I need to join?

Most approve sites with just 500+ monthly visitors. Your audience profile matters more than raw traffic size. Just ensure your content appeals to the hair demographic.

Does my audience need to be all female?

No, most hair programs don’t require exclusively female readership. But a majority female audience does help with acceptance and conversion rates.

So in summary, incorporating hair product affiliate promotions represents a logical monetization avenue for publishers already producing beauty, style, and women’s lifestyle content. Just maintain an authentic educational tone focused on delivering value.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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