As an Amazon seller, having the right tools can greatly impact your efficiency and success when sourcing, optimizing listings, managing inventory, driving promotions, and analyzing data. Two of the most popular suites of Amazon tools are Helium 10 and Jungle Scout.

But with so many overlapping features between them, how do you decide whether Helium 10 or Jungle Scout is the better choice for your FBA business? This comprehensive guide examines the key differences, pros and cons of each platform to help you determine the best solution.

We’ll compare factors like:

  • Features
  • Pricing
  • Ease of use
  • Customer support
  • Accuracy
  • Sales intelligence
  • Inventory tools
  • Keyword research
  • Chrome extensions

Let’s dive in to how Helium 10 and Jungle Scout compare!

Helium 10 Overview

Helium 10 first launched in 2015 as a suite of software to help Amazon sellers with product research, sourcing, listings, and sales management. Some core features include:

Cerebro – Helium 10’s main keyword research tool for finding untapped opportunities. Runs keyword searches across Amazon to assess demand, competition, trends and more.

Magnet & Index Checker – Chrome extensions that show product data like BSR, estimated sales, dimensions, ratings, and revenue while browsing Amazon.

Profitability Calculator – Adds up fees to analyze potential ROI of a product. Factors in PPC and reviews costs.

Listing Score Checker & Builder – Optimizes listings for conversion by maximizing title, bullets, description, backend keywords etc.

Scribbles – Creates enhanced listing visuals like infographics based on your product specs that help listings stand out.

Black Box – Tracks detailed keyword rankings and organic traffic data for your listings to optimize SEO.

**Review Genie **- Helps build reviews by automating customer follow-up emails and providing review discount codes.

In addition to standalone plans for each tool, Helium 10 offers the overarching Task Force suite which includes all features.

Jungle Scout Overview

Founded in 2015 as well, Jungle Scout also provides a suite of analytics and services for Amazon sellers. Some of their primary offerings include:

Product Tracker – Database for looking up any product’s sales history, BSR, dimensions, ratings, trends and more. Useful for sourcing and market analysis.

Listing Builder – Optimizes titles, features, descriptions, backend keywords and more to maximize conversion rates.

Launch – All-in-one course and software bundle guiding you through product launches from start to finish.

Keyword Scout – Tool for researching and analyzing the competition levels, demand, trends and search volume for any keyword.

Supplier Database – Pre-vetted list of manufacturers, suppliers, and shipping agents to source products from. Reduces legwork.

Product Opportunities – Provides customized product ideas for your niche with validated demand based on Amazon data.

Chrome Extension – Displays vital sales and product data while browsing listings on Amazon.

Revenue Calculator – Add up all fees to determine the ROI of a potential or existing product.

Jungle Scout also offers both individual tools and bundled subscription plans.

Now let’s compare how these two popular services stack up against each other across key factors:

Features Comparison

Product Databases

Helium 10 – No built-in catalog, but Magnet shows some high-level sales info for any listing. Cerebro provides sales estimates data based on keyword Amazon searches.

Jungle Scout – Comprehensive Product Tracker database lets you lookup detailed sales history, dimensions, ratings and more for any product. Clear advantage here.

Keyword Research

Helium 10 – Cerebro provides extensive keyword data including search volume, SERP analysis, trends over time, and bid estimates. Very powerful for planning product launches.

Jungle Scout – Keyword Scout also offers robust keyword research capabilities, but focused specifically on Amazon rather than general SERP data. Provides demand and competition metrics for any keyword.

###Listing Optimization & Builder

Helium 10 – Listing Score & Builder provides listing split testing, A/B testing, and scoring with specific optimization tips for conversions. Scribbles creates enhanced visuals.

Jungle Scout – Listing Builder optimizes titles, features, descriptions, and backend keywords thoroughly. No split testing or original visuals, but still robust optimization.

Product Sourcing

Helium 10 – No specific sourcing features, but Cerebro demand data helps validate product ideas.

Jungle ScoutProduct Opportunities generates niche product suggestions. Supplier Database provides vetted manufacturer/factory options. Big advantage.

Review Generation

Helium 10 – Review Genie focuses on building reviews through email campaigns and review code coupons.

Jungle Scout – No review generation features.

Inventory Management

Helium 10 – No FBA inventory management tools.

Jungle Scout – Inventory Dashboard provides centralized tracking of inventory across FBA, FBM channels. Helps manage stock levels, track ROI per item, and forecast demand.

Sales Analytics

Helium 10 – Black Box tracks organic keyword rankings and traffic data for your listings. Magnet shows sales volume estimates.

Jungle Scout – Product Tracker shows historic and real-time sales data for any listing. Chrome Extension displays sales info for products while browsing.

Launch Guidance

Helium 10 – Provides extensive data to inform product launches, but no step-by-step education or special launch tools. Need general selling knowledge.

Jungle Scout – Full Launch course provides structured guidance taking you through product research, sourcing, launch planning, promotions, reviews generation, inventory management and optimizing post-launch. More supportive for beginners.


Helium 10 – Cerebro estimates can have variance from real sales data since it samples general keyword Amazon traffic. Black Box ranking data leverages browser user panel.

Jungle Scout – Uses Amazon API data so sales history, dimensions, ratings etc. reflect real numbers accurately rather than estimates. Reliability is a key strength.

Pricing Comparison

Both Jungle Scout and Helium 10 offer different levels of access depending on needs, from entry-level individual tools to full suite subscriptions. Here is how their pricing compares:

PlanJungle Scout CostHelium 10 Cost
Full Suite/Bundle$49/mo$197/mo
Individual tools$39+/mo each$97+/mo each
Product Database$39/moNo database
Keyword Research$39/mo$97/mo
Listing Builder/Optimiztion$39/mo$197/mo
Inventory Management$49/moNo inventory tools

Jungle Scout has lower available price points, with full access starting at $49/mo compared to $197/mo for Helium 10’s full Task Force suite. But Helium 10 provides discounts for annual subscriptions.

Both offer free trial periods so you can experience the difference before purchasing. Ultimately it comes down to the value each platform provides for your business.

Ease of Use

In terms of usability, both tools get good marks, especially if you are somewhat tech-savvy. Here’s a brief user experience comparison:

Helium 10 – Offers an expansive range of powerful data, so the interface can seem dense at first. But it’s reasonably intuitive once you get familiar. Support team is very responsive.

Jungle Scout – Slightly more beginner-friendly interface. Features are laid out cleanly. Detailed knowledge base and videos make self-onboarding easy without needing as much customer support.

For basics like keyword searches and building listing optimizations, both are straightforward. Helium 10 requires a bit more learning curve to leverage its full data capabilities, while Jungle Scout tends to be more plug-and-play.


When relying on any third-party tool, accuracy is a key consideration. Here is how Helium 10 and Jungle Scout compare:

Helium 10 – Provides estimates of sales history and volume based on sampling general Amazon search keyword data. Estimates can vary somewhat from real figures. Ranking data also comes from browser user panel vs Amazon API.

Jungle Scout – Uses direct Amazon API data for product database lookups, so sales history, volume, dimensions, ratings etc. reflect real numbers not estimates. Rankings and metrics tend to be more precise.

If you need exact sales volumes for gauging product validity and managing inventory, Jungle Scout may give you greater confidence in the data precision. But Helium 10 still offers helpful directional information even if not always perfectly precise.

Customer Support

Having responsive customer service to resolve any issues or questions with your tools is important. Here is how each provider measures up:

Helium 10 – Support team is very hands-on and helpful for the most part. Quick to respond to questions submitted on the site or by email. Solid documentation in the knowledge base helps with self-troubleshooting as well.

Jungle Scout – Robust self-help resources in the help center reduces need for one-on-one support. But support staff is still responsive when needed. Slightly easier for beginners to get started without much hand holding.

Both Helium 10 and Jungle Scout receive positive reviews for customer support overall. Helium 10 seems to provide more personalized support, while Jungle Scout enables self-reliance through knowledge base content.

Key Feature Differences and Similarities

To recap the major points of differentiation and overlap:

Unique Helium 10 features

  • Expansive keyword data from general SERP sources beyond Amazon
  • Individual tool pricing options
  • Visual listing enhancers
  • Review Generation

Unique Jungle Scout features

  • Sourcing tools like Product Database, Supplier lists, & Opportunities finder
  • Inventory management
  • Detailed structured product launch guidance
  • Slightly simpler interface for beginners

Shared features

  • Keyword research for Amazon data specifically
  • Listing optimization
  • Product sales estimates and tracking
  • Revenue calculators
  • Chrome extensions

Having unique features allows each provider to better complement the other in a combined stack for sellers. But there is also considerable overlap.

Which Is Better for Product Sourcing?

For product research and sourcing, Jungle Scout has a clear advantage with its comprehensive Product Database revealing key sales and rating metrics for any item. The additional sourcing tools also provide Turnkey guidance from product ideation through manufacturer identification that Helium 10 lacks.

However, Helium 10’s Cerebro tool lets you input keywords to see estimated demand levels and other data points to validate potential product concepts similarly, just with estimates vs real figures.

So Jungle Scout gives more tangible sourcing insights, while Helium 10 provides broader keyword research. Using both together can provide the most powerful sourcing capabilities.

Which Is Better for Listing Optimization?

For creating high-converting listings, Helium 10 and Jungle Scout are both robust options. Key advantages of each include:

Helium 10

  • A/B testing different listing content variations
  • Individual area scores and tips for title, bullets, description etc
  • Unique visual assets with Scribbles

Jungle Scout

  • Intuitive optimization workflow and checklist
  • Character/space usage measurements
  • Translation assistance

You can’t go wrong optimizing listings with either tool. Helium 10 provides a bit more data-driven optimization, while Jungle Scout offers smoother onboarding for listing improvement.

Which Offers Better Sales Analytics?

For tracking real-time sales performance, Jungle Scout again has the edge with its Product Tracker database providing precise historic and current sales figures, ranks, and trends for any item.

Helium 10 instead samples keyword search data to estimate sales volumes, so its analytics lack the level of precision compared to Jungle Scout’s direct Amazon API access. Though Black Box does provide helpful organic search tracking.

If you need accurate sales numbers for critical business decisions like inventory management and forecasting, Jungle Scout better delivers this.

Which Is Better for Keyword Research?

Both Helium 10 and Jungle Scout enable robust keyword research, just with slightly different scopes:

Helium 10 – Cerebro sources keyword data from both Amazon and general search engines, so provides volume and trends insights beyond Amazon itself. Useful if selling across other channels too.

Jungle Scout – Focused squarely on keyword performance within Amazon. So if you only sell on Amazon, Keyword Scout provides all the precise data needed to gauge opportunity.

Helium covers more ground with its search intelligence, while Jungle Scout focuses on keyword optimization for Amazon specifically. Another case where using both together gives you the full picture.

Which Is More Affordable?

Jungle Scout generally has more affordable available pricing, with its baseline full suite costing $49/month compared to $197/month for Helium 10’s premium Task Force bundle. So if budget it a major factor, Jungle Scout provides robust capabilities for lower cost.

But Helium 10 offers annual subscriptions that reduce the monthly cost substantially when paid upfront. And its Cerebro and Magnet tools start at $97/month individually for basic access. So Helium provides more tier flexibility overall.


In summary, Jungle Scout tends to shine for product sourcing, inventory management, and sales analytics due to its comprehensive product database and Amazon API access. It also provides slightly more beginner-friendly experience and structured product launch education.

But Helium 10 still delivers excellent keyword research capabilities leveraging both Amazon and general search data, along with advanced listing optimization and review tools.

So there is no definitively “better” choice overall – each platform has strengths that make it a viable option depending on your specific business needs and budget. Many sellers opt to use both Jungle Scout and Helium 10 together for the most powerful combined capabilities maximizing efficiency and sales.

Try out the free trials and demos to experience how each tool could fit into your selling workflow based on your priorities. With the right solutions supporting your efforts, achieving FBA success and growth becomes much more attainable!

FAQs About Helium 10 vs Jungle Scout

Does Jungle Scout have a free version?

Jungle Scout doesn’t have a free version, but they offer 7-day free trials of their paid tools like Product Tracker and Keyword Scout so you can test them out risk-free.

Does Helium 10 have a free trial?

Yes, Helium 10 provides 7-day free trials with full access to tools like Cerebro, Magnet, and Black Box so you can evaluate the platform before subscribing.

Can you use both Helium 10 and Jungle Scout together?

Definitely! Many sellers use both Helium 10 and Jungle Scout in their tool stacks since they have complementary features. This gives you the advantages of each platform in one robust solution.

Does Helium 10 integrate with Jungle Scout?

There isn’t built-in integration between the two platforms. But you can switch between Helium 10 and Jungle Scout browser extensions and cross-reference data between them manually to augment capabilities.

What is Helium 10 best used for?

Helium 10 stands out most in keyword research, listing optimization, estimating sales volumes, and review generation based on its focus and tool strengths.

What is Jungle Scout best used for?

Jungle Scout’s key advantages lie in product database lookups, inventory management, structured product launch processes, and sales data analytics thanks to its proprietary Amazon data access.

Hope this detailed comparison helps you determine if Helium 10 or Jungle Scout is the right solution for your Amazon selling needs! Let me know if any other questions come up.

ALSO READ: ZonBase vs Jungle Scout: Which Software is Best for Selling on Amazon?


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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