How Does Gumroad Work

Gumroad is a platform that makes it easy for creators to sell digital products directly to their audience. Whether you want to sell an ebook, online course, membership site, or any other digital media, Gumroad handles the entire sales process for you.

But how exactly does Gumroad work? This step-by-step guide will explain the platform from start to finish.

Signing Up for a Gumroad Account

To get started with Gumroad, you first need to create an account. Go to the website and click ‘Sign in’, then choose ‘Sign up as a creator’ and enter your email address.

You’ll need to confirm your email to complete signup. Once your account is active, you can start setting up products.

Adding a Product

In your Gumroad dashboard, click ‘Library’ then ‘New Product’ to add your first digital product.

Give your product a name, description, image, and configure the settings:

  • Attach your digital file
  • Set pricing – fixed, variable, free, etc.
  • Collect customer emails or require logins
  • Enable coupons or bundles
  • Add it to a category and tags

Preview how the product page looks, then click ‘Create’ to publish it.

Customizing Your Product Page

You can customize the look and branding of your Gumroad product page:

  • Add your logo, colors, fonts
  • Show featured images and videos
  • Customize the page layout
  • Link your social media profiles
  • Feature testimonials from past buyers

This lets you match the Gumroad page to your brand style.

Sending Traffic to Your Gumroad Page

Now you need to drive traffic to your Gumroad product page through marketing and promotions:

  • Share your page on social media
  • Send emails promoting the product to your list
  • Add links in your website and blog content
  • Run ads pointing to your Gumroad page
  • Reach out to influencers for endorsements

Getting eyes on your Gumroad product page is essential to making sales.

Accepting Payments Through Gumroad

When someone lands on your Gumroad page, they can purchase your product instantly.

Gumroad securely handles payment processing using Stripe. Customers can conveniently pay with credit/debit cards without leaving your page.

Gumroad deposits earnings in your bank account on a rolling basis. You get paid quickly without hassle.

Delivering Digital Products to Customers

After a successful purchase, Gumroad instantly delivers your digital product to the customer:

  • eBooks are available for download directly on the “Thank You” page
  • Videos, music, etc. begins downloading immediately
  • Access links provided for memberships, courses, etc.

Deliveries are automated based on the attachments and integrations you set up when creating your product.

And that’s it – your customer received your digital product instantly through Gumroad! Rinse and repeat this process as you build your library of online offerings.

Why Creators Love Gumroad

It’s easy to see why Gumroad has become popular with creators:

  • All-in-one sales platform requires no other tools
  • Excellent for selling digital products specifically
  • Built-in payment processing through Stripe
  • “Pay what you want” pricing option
  • Simple setup even for beginners
  • Low fees compared to other options

Give Gumroad a try the next time you want to sell an ebook, online course, subscription, or any other digital media. It could be a game-changer!

FAQs About How Gumroad Works

How long does it take to create a product on Gumroad?

A simple product can be created in under 10 minutes. More complex products with custom branding may take 1-2 hours to setup.

Can I migrate an existing product to Gumroad?

Yes, you can easily migrate digital products you already created to a Gumroad sales page. Simply recreate and upload them.

Is a Gumroad store required or can I just use standalone pages?

Standalone product pages work fine – you are not required to use the full Gumroad store option.

How quickly are payments deposited after a sale?

By default, earnings are deposited 7 days after purchase. Instant deposits are available for a small fee per transaction.

Can customers purchase without an account?

Yes, customers can checkout as a guest easily without needing to create an account first.

Selling digital downloads, memberships, and online services is extremely simple with Gumroad’s platform. Give it a try today!


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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