FBA Seller

Amazon FBA (Fulfillment by Amazon) has enabled thousands of entrepreneurs to grow successful ecommerce businesses. With FBA handling fulfillment and delivery, you’re free to focus on sourcing products and driving sales.

If you want to tap into Amazon’s built-in customer base, here is a guide to becoming an FBA seller from scratch.

Step 1: Sign Up for an Amazon Seller Central Account

The first step is registering for an Amazon seller account, which allows you to list products:

  • Visit Amazon Services website and click “Start Selling Online”
  • Select between Professional and Individual selling plans
  • Enter your account info and credit card for verification
  • Agree to Amazon’s terms, contracts, and program policies

It typically takes Amazon 1-2 days to fully activate your account after signing up.

Step 2: Find a Profitable Product Niche

Conduct thorough product research to identify your first items to sell on FBA:

  • Use tools like Jungle Scout to assess market demand
  • Validate sales potential through Google Trends and Amazon category data
  • Check review sites to evaluate current product offerings
  • Order samples to test quality if possible
  • Estimate profit potential accounting for Amazon fees

Avoid oversaturated markets without growth potential.

Step 3: Source Reliable Inventory

Determine how you will source inventory for your chosen products:

  • Find manufacturers or distributors already supplying those items
  • Order small test batches from dropshipping suppliers
  • Purchase larger quantities from domestic or overseas wholesalers
  • Consider private labeling products already selling well

Ensure you have steady access to inventory before fully committing.

Step 4: Create High-Converting Listings

Optimize your Amazon product listings to convert browsers into buyers:

  • Write compelling titles, descriptions, and bullet points
  • Take professional quality product photos on white backgrounds
  • Select the most specific browse categories and keywords
  • Set competitive pricing while retaining healthy profit margins
  • Enable FBA fulfillment to qualify for Prime

Step 5: Ship Inventory to Amazon

Prep products to FBA requirements then ship boxes to Amazon fulfillment centers:

  • Apply FNSKU labels on each unit
  • Bag or polybag items if needed
  • Create shipment orders in your Seller Central account
  • Pack boxes securely and attach FBA shipping labels
  • Send inventory to the warehouse address specified

Amazon stores and fulfills orders once your FBA inventory arrives.

Step 6: Drive External Traffic to Listings

Don’t rely solely on organic Amazon traffic. Actively promote your listings off of Amazon as well:

  • Run Amazon PPC and offsite advertising campaigns
  • Promote to your email list and social media followers
  • Pursue influencer and affiliate partnerships
  • Build website content and backlinks to boost SEO

Marketing outside of Amazon brings additional sales and reviews.

By following these steps, you can successfully launch your ecommerce business on Amazon FBA. Remember to start small and scale carefully.

FAQs About Becoming an FBA Seller

How much does it cost to start selling on FBA?

Plan for around $1000-$5000 to cover initial inventory, tools, marketing, and other startup costs.

What tools do I need to run an FBA business?

Useful tools include Jungle Scout, Teikametrics, FeedbackWhiz, and Zapier. Start with the essentials.

How long does it take to become profitable on FBA?

Many sellers achieve profitability within 6-12 months. But optimizing processes takes 1-2 years.

Should I start as a sole proprietor or registered company?

You can test as a sole proprietor, then form an LLC once profitable for liability protection.

What is the minimum I must sell per month on FBA?

No sales minimums, but aim for at least 25-50 sales monthly for momentum. FBA fees incentivize higher volumes.

Selling on Amazon FBA provides huge opportunities today. Use this guide to launch your ecommerce brand correctly.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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