It is important to remember that as a yoga instructor, you are running your own business. It is also a good idea to have a contract signed with each new client so they understand what they are signing up for and agree to all the terms set forth. Once you have all of these things in place, it’s time to start marketing yourself!

How to Make Money as a Yoga Instructor

One of the most important steps to making money as a yoga instructor is setting yourself apart from the competition. This could mean anything from offering unique classes, differentiating yourself by having a specific philosophy or style of teaching, or focusing on developing relationships with your clients. Additionally, it’s essential to have a good understanding of the local market and what potential students are looking for in their class experience.

In-Person Yoga Instructing

In-person yoga instructing is one of the most common ways for yoga instructors to make money. In this setting, you will be teaching classes in a studio or other physical location. Your class size and rate per student are typically set by the studio that you’re working with. However, you can often negotiate your rate if you have a strong reputation or bring in additional value to the studio such as offering specialized expertise.

Online Yoga Instructing

With the rise of technology, online yoga has become an increasingly popular way for people to practice yoga without having to leave their home. If you decide to work online, there are many platforms available such as Zoom and Skype where you can teach live classes or pre-recorded videos on topics. Another service is Sidetrain which is an online marketplace that connects yoga instructors with students around the world. Additionally, you can create your own website or blog to promote yourself and your services.

Upload Content on YouTube

Another option to make money as a yoga instructor is to upload content onto YouTube. By creating your own channel and posting instructional videos, you can generate income through advertisements or sponsorships. You will need to create an account with Google AdSense in order to monetize your videos, but once you do this, any revenue generated from ads will go directly into your bank account.

Become a Yoga Influencer

One of the most lucrative ways to make money as a yoga instructor is to become a yoga influencer. This means that you are using your platform to promote certain products or services in exchange for monetary compensation. This could mean anything from selling merch, advertising for different brands, or even providing private classes and workshops. To start making money from this avenue, it’s important to build your following by regularly posting quality content on social media platforms such as Instagram and YouTube.

Sell a Course

If you have experience in a specific style or practice of yoga, consider creating an online course. This will enable you to reach a much larger audience than just teaching classes and the potential for earnings is high. You can create the course yourself using platforms such as Teachable or Kajabi, or partner with established websites such as Udemy to host your content.

Host Retreats

Finally, hosting retreats is another great way to make money as a yoga instructor. These often include multiple days away from home where students stay at a location and participate in workshops and classes with you. You can charge different amounts based on what’s included in the retreat and how long it’s running for. However, this does require a lot of time and effort to plan so it’s important to make sure that you’re adequately compensated for your work.

Sell an Ebook

In addition to teaching classes and hosting retreats, you can also make money as a yoga instructor by creating an ebook. This could include anything from recipes and lifestyle advice, to information on specific yoga poses or tips for beginners. You can sell the ebook through your website or promote it on other platforms such as Amazon.

Write & Sell a Book

You can also make money as a yoga instructor by writing and selling a book. This could include your own personal story, an in-depth guide to certain styles of yoga, or even a memoir about your journey with the practice. You can then promote and sell the book on platforms such as Amazon or through your own website.

Create a Yoga Apparel Company

If you have an eye for fashion and design, creating your own yoga apparel company could be a great way to make money as a yoga instructor. You can create shirts, bags, mats, and other accessories with unique designs that appeal to yoga practitioners. You can then promote the products on social media or through word of mouth advertising. Additionally, you can reach out to local stores or online retailers such as Amazon to get your products into their stores.

Sell Wellness Products & Vitamins

Finally, selling wellness products and vitamins can be a great way to make money as a yoga instructor. This could include items such as essential oils, natural supplements, organic skincare products, or even aromatherapy candles. You can promote these products on your website or through social media platforms such as Instagram and Facebook. Additionally, you can reach out to local stores or online retailers such as Amazon to get your products into their stores.

No matter what avenue you choose for teaching yoga, it’s important to remember that having a clear vision of what type of service you want to provide and understanding the local market are key components for success. Additionally, by marketing yourself effectively, setting yourself apart from the competition, and offering something unique that students can’t find elsewhere, you can be successful in your yoga career. With dedication and hard work, you can make money as a yoga instructor.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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