Amazon FBA

Amazon FBA (Fulfillment by Amazon) provides an incredible platform for entrepreneurs to launch ecommerce businesses. With Amazon handling fulfillment and delivery, sellers can focus on sales and growth.

But just how can you generate profits selling on Amazon FBA? Here are the main methods for earning money as an FBA seller.

Sell Private Label Products

Private labeling involves purchasing generic products, customizing them with your own branding and packaging, and selling them as the exclusive distributor. Popular private label products include supplements, electronics accessories, kitchen items, toys, and more. The benefit is increased profit margins when you control the whole brand.

Resell Wholesale Items

A simpler method is to buy products wholesale from manufacturers or distributors and resell them directly on Amazon. This takes less customization work but relies on finding good wholesale suppliers and pricing competitively. Great items to try reselling include toys, home goods, craft supplies, clothing, pet products and more.

Sell Handmade or Vintage Goods

For crafters and artists, handmaking unique products to sell on Amazon taps into demand for specialty giftables and vintage goods you can’t find elsewhere. Bestselling handmade categories include jewelry, clothing, kitchenware, home decor, and paper goods. Vintage shoppers love items like furniture, memorabilia, and clothing.

Provide Retail Arbitrage

Retail arbitrage involves buying products on clearance from retail stores and reselling them on Amazon at a higher price. The key is spotting hot-selling items priced below Amazon’s rates. Arbitrage works best for toys, electronics, home items, apparel, and seasonal goods.

Offer Contract Manufacturing

Contract manufacturing means a seller sources custom products on behalf of buyers who don’t produce the items themselves. This provides income by connecting manufacturers with buyers needing specialty item production, prototypes, packaging design, and more.

List Wholesale or Liquidated Lots

Purchasing wholesale overstock or liquidated lots, breaking them down into smaller mixed batches or individual items, and selling them is profitable. These discounted bulk purchases can be resold for more on Amazon. Electronics, toys, apparel, and home goods lots offer opportunity.

Building a diversified income stream by mixing these strategies helps maximize sales and profits on Amazon FBA over time.

FAQs About Making Money on Amazon FBA

How much money can you make selling on FBA?

Potential income varies widely based on your product selections, margins, and order volume. Many FBA sellers earn $3000-$5000 per month initially. Top performers generate over $1 million in revenue annually.

What is the most profitable product to sell on FBA?

Private labeled items, handmade goods, and retail arbitrage items allow for the highest margins. Wholesale and liquidated items offer lower margins but faster turnover.

Does FBA work for all product categories?

FBA is effective for most small, shippable items. Very large, heavy, or specialty items may be better suited for merchant fulfillment.

Should I focus on lower or higher priced items?

Aim for a mix – lower priced products sell more volume, while higher priced items provide bigger profit margins.

How many products should I sell to maximize income?

Ideally build up to listing 50-200+ product SKUs to create multiple income streams. But start small with just a few items when getting started.

Amazon FBA provides incredible passive income potential, especially as you scale your product catalog. Use these strategies to boost your profits.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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