How to Sell on Facebook Marketplace

Facebook Marketplace allows you to easily buy and sell locally using your Facebook account. With over 1 billion active users on Facebook, Marketplace offers a huge potential audience to turn your unused items into cash.

This guide covers how Facebook Marketplace works, tips for maximizing your listings, pricing strategies, shipping options, and best practices for a smooth transaction.

How Facebook Marketplace Works

Facebook Marketplace operates seamlessly within the Facebook app and website experience:

  • Click “Marketplace” in the left menu or visit
  • Search for items or filter by category, location, and distance
  • Browse listings organized by relevance and distance
  • Click any listing to view item details including price and description
  • Contact sellers through Messenger to arrange purchase
  • Leave seller ratings and reviews after purchase

It’s all integrated directly within Facebook for convenience.

Create Your Marketplace Listings

To sell, create a listing right from Marketplace:

  • Click the “Sell Something” button
  • Select a category and give the listing a title, description, price, quantity, and upload photos
  • Select whether you will ship the item or if pickup is required
  • Choose your preferred payment methods
  • Indicate your ability to negotiate on price
  • Publish the live listing

Be sure to write detailed descriptions and take quality photos to attract interest.

Pricing Tips and Strategies

When setting prices:

  • Research sold prices for similar items in your area
  • Consider the condition and demand for the item
  • Price higher if you’re able to deliver or ship farther away
  • Indicate if the price is negotiable or firm
  • Offer discounts for bundled items
  • Create promotions like “First buyer takes for $XX”

Many buyers expect some wiggle room to negotiate. Price accordingly.

Shipping Options

If you opt to ship purchases:

  • Calculate shipping costs by destination and include in the price
  • Specify if you charge actual shipping expenses after purchase
  • Use Facebook’s shipping labels for convenience
  • Only ship to the confirmed PayPal shipping address
  • Provide tracking and delivery estimates
  • Insure high-value packages

Stick to lower cost shipping like USPS First Class for affordable rates.

Best Practices for Smooth Sales

Follow these tips for a positive experience:

  • Keep communication timely and professional
  • Describe any flaws or damage upfront
  • Honor the listed price
  • Pack items securely to avoid damage
  • Ship promptly and provide tracking
  • Have buyers confirm receipt before releasing payment
  • Leave each other positive reviews after completion

This encourages future business on both ends.

Leveraging Facebook’s huge user base on Marketplace expands your selling reach exponentially. List wisely, price attractively, and provide excellent service to earn five star ratings.

FAQs About Facebook Marketplace

Is a Facebook account required to use Marketplace?

Yes, you must have a Facebook account in good standing to access Marketplace to buy or sell.

What payment options exist beyond cash?

Facebook enables goods and services payments via PayPal. Users can also invoice each other.

Can businesses and brands use Marketplace?

Marketplace is intended for private peer-to-peer sales only. Businesses should use Facebook Shops instead.

Is Marketplace fully free to use with no fees?

Yes, Facebook does not charge any listing fees, commissions, or transaction fees on Marketplace currently.

What purchase protection is offered?

No purchase protection is provided. Only transact with trusted profiles, confirm payment clearing before shipping, and document exchanges.

Facebook Marketplace brings yard sale convenience into the digital era. Use these tips to maximize your selling experience and profit.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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