Wish Marketplace

Wish is a popular online marketplace where merchants can sell directly to consumers. With over 100 million active users, Wish provides an opportunity for sellers to reach a massive audience.

This comprehensive guide covers how to register as a merchant on Wish Marketplace, tips for creating successful listings, shipping considerations, and advice for providing excellent customer service.

Sign Up as a Wish Seller

To get started, you first need to create a Wish seller account:

  • Go to Wish.com and click “Sell on Wish”
  • Enter your email address and password
  • Provide your contact information
  • Agree to Wish’s terms of service

It only takes a few minutes to sign up. Wish will review and approve your application within 1-2 business days typically.

Create Compelling Wish Listings

Focus on creating Wish listings that stand out and convert browsers into buyers:

  • Write titles and descriptions optimized for keywords
  • Show off your products with high-quality images
  • Price competitively compared to other Wish sellers
  • Select the proper product categories so items are discoverable
  • Offer variations like different colors and sizes

Enhanced listing content like video demos can improve conversions.

Set Up Your Shipping Options

One of the biggest Wish seller considerations is setting up cost-effective shipping:

  • Offer free shipping whenever possible to attract buyers
  • Absorb shipping costs into your item pricing
  • Leverage Wish’s negotiated discounted shipping rates with major carriers
  • Only enable local pickup if you have the capability to handle it

Minimizing delivery costs helps maximize sales and profit.

Provide Excellent Customer Service

Going above and beyond for customers is crucial for succeeding on Wish:

  • Respond to questions and inquiries as quickly as possible
  • Set accurate delivery expectations and meet shipping timelines
  • Proactively provide order status updates to customers
  • Resolve any issues promptly in a fair, customer-friendly manner
  • Encourage satisfied customers to leave positive reviews

This earns you loyal repeat customers and improves your seller rating.

Analyze Metrics and Optimize Listings

Use Wish’s various reports to understand your top-selling items and identify areas for improvement:

  • Review sales and traffic reports frequently
  • Monitor reviews and feedback from customers
  • Experiment with pricing adjustments to increase conversions
  • Refine listings to include more keywords and better photos
  • Expand your catalog with complementary best-selling products

Continuously optimizing your presence leads to growing success selling on Wish marketplace.

FAQs About Selling on Wish

What fees does Wish charge sellers?

Wish charges a service fee of 15% of the total order value. No additional subscription or monthly fees.

How long does it take to get paid for sales?

Wish payments are processed 7-10 days after the customer’s order is confirmed as delivered.

Can I sell products I source myself and stock?

Yes, you can sell your own inventory. Wish also provides the option to use their sourcing to fulfill orders.

Does Wish handle payments and disputes?

Yes, Wish facilitates all payments and handles disputes and returns between buyers and sellers.

Is there a minimum number of sales required?

No, there is no minimum monthly sales requirement. But you need consistent sales to get good visibility.

Selling on Wish provides access to their extensive global user base. Take advantage of this high-traffic marketplace to expand your ecommerce reach.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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