How To Start an Etsy Store

Etsy is a great platform for selling handmade and vintage items online. With millions of active buyers, it offers a huge potential market for your products. However, with so much competition on Etsy, you need a strategy to make your shop stand out. Optimizing your Etsy store for search engines (SEO) is crucial for getting found and driving traffic to your listings. Here are some tips for starting an Etsy shop with SEO in mind:

Choose a Strong Shop Name

Your Etsy shop’s name will appear in search results, so make sure it’s memorable, descriptive, and includes relevant keywords. For example, if you sell handmade jewelry, include words like “jewelry” or “handmade” in the name. Avoid vague names like “CraftsByAnne” that tell nothing about your products.

Write SEO-Friendly Titles

The titles of your listings are very important for SEO. Include your main keyword phrase close to the beginning of the title. Make titles descriptive and compelling. For example: “Handmade Gold Plated Initial Necklace” is better than just “Initial Necklace.

Optimize Tags and Descriptions

Include relevant keywords naturally in your item descriptions and tags. Think about words people would type to search for your products. Etsy gives each listing 13 tags – use them wisely to cover variations. For example, for a “Copper Wire Wrapped Pendant” include tags like wire wrapped jewelry, copper jewelry, boho pendant.

Add ALT Text for Images

Write descriptive ALT text for all your listing images to rank in Google Images. Include your main keywords. For example “Gold wire wrapped pendant with turquoise stone” rather than just “pendant.”

Create Sections and Listings

Organize your shop into sections and fill out your portfolio with listings. The more listings you have, the more opportunities to rank in search engines. Make sure to optimize each listing individually.

Get Reviews

Ask satisfied customers to leave reviews. Positive reviews help build trust and SEO value for your Etsy shop. Aim to get 5-star ratings. Reviews with photos tend to rank best.

Promote Your Shop

After optimizing your Etsy store for SEO, promote your shop and new listings on social media platforms like Facebook, Twitter, and Pinterest. Use relevant hashtags and photo captions with keywords. Link back to your Etsy shop.

By taking the time to optimize your Etsy shop for keywords and search visibility, you can improve your chances of getting found by buyers. SEO for Etsy takes some work but helps drive steady traffic to your handmade business.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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