How to Start Selling on Amazon FBA: A Beginner's Guide

Amazon FBA (Fulfillment by Amazon) provides an incredible platform for entrepreneurs or small businesses to grow an ecommerce business. With FBA handling fulfillment and delivery, you’re free to focus on sales and marketing.

If you’re new to FBA, here is a step-by-step guide to getting started selling on Amazon’s marketplace.

Step 1: Sign Up for an Amazon Seller Central Account

First, you need to create an Amazon seller account, which enables listing products:

  • Go to Amazon Services website and click “Start Selling Online”
  • Select between Professional (business) and Individual accounts
  • Enter your account info and credit card for verification
  • Agree to Amazon’s policies, terms and program agreements

It takes Amazon 1-2 days to review and activate your account fully after signing up.

Step 2: Find a Profitable Product Idea

Conduct thorough product research to find your first item to sell on FBA:

  • Validate demand from tools like Jungle Scout, Helium 10, etc.
  • Check Amazon categories with high sales potential
  • Assess competition levels using keyword tracking
  • Search trends data to identify rising opportunities
  • Thoroughly evaluate potential suppliers and costs

Avoid super saturated niches and unproven products in your validation process.

Step 3: Secure an Inventory Source

Determine how you will source inventory for your chosen product:

  • Find manufacturers within your niche
  • Contact distributors importing those items already
  • Order small test batches from dropshipping suppliers
  • Purchase bulk inventory from Alibaba or domestic wholesalers

Ensure you have reliable access to supply before fully committing.

Step 4: List Your Product

Create your Amazon listing optimized to convert browsers into buyers:

  • Write compelling title, descriptions, and bullet points
  • Take high-quality product photos on a white background
  • Select the right FBA product category and keywords
  • Set a competitive price accounting for fees and costs
  • Enable FBA fulfillment to qualify for Prime

Enhanced content like video can improve conversions.

Step 5: Prepare and Ship Inventory

Prep products to FBA’s requirements then ship batches:

  • Apply FNSKU labels on each unit
  • Bag or polybag items
  • Create shipment orders in Seller Central
  • Pack boxes securely and attach FBA labels
  • Ship inventory to Amazon’s assigned warehouse

Amazon stores and fulfills FBA orders once your inventory arrives at the fulfillment center.

Step 6: Drive External Traffic to Listings

Don’t rely solely on Amazon for sales. Actively promote your listings:

  • Run Amazon PPC and offsite ads
  • Promote to your email list and social media followers
  • Pursue partnerships with complementary brands
  • Build website or blog content supporting your products
  • Distribute marketing materials to raise awareness

This exposure boosts sales beyond just organic Amazon traffic.

With these steps, you can successfully launch your own ecommerce business on Amazon FBA. The key is starting small, reinvesting revenue, and scaling up cautiously.

FAQs About Getting Started on Amazon FBA

How much does it cost to start selling on FBA?

Plan for around $1000-$5000 to start when including inventory, tools, marketing, and other startup expenses.

What tools do I need?

Useful tools include Jungle Scout, Teikametrics, FeedbackWhiz, and Zapier. Start with the essentials.

How long does it take to become profitable?

Profitability timelines vary widely. Many sellers take 6-12 months to turn a profit while optimizing their business.

Should I start as a sole proprietor or registered company?

You can begin as a sole proprietor to test the business. Form an LLC once profitable for liability protection.

How much can I earn selling on FBA?

Many sellers earn part-time income of $1000-$5000 per month when starting out. Top performers generate millions per year.

Selling on Amazon FBA provides huge opportunities today. Use this guide to launch your own ecommerce brand correctly.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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