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Affiliate marketing software empowers brands to acquire new customers and revenue through networks of publishers, influencers, and partners promoting products. But choosing the right platform with so many options can be challenging.

This guide examines ShareASale and Tapfiliate head-to-head – two leading solutions for enterprise affiliate marketing and partnership management. We’ll compare features, tracking, analytics, support, ideal use cases, pricing, and user reviews.

By understanding the pros and cons of ShareASale vs Tapfiliate, you can determine the best affiliate marketing software for your business. Let’s dive in.

ShareASale Overview

ShareASale provides affiliate marketing software to help brands manage, track, and optimize publisher partnerships driving leads and sales. Key features include:

Affiliate Tracking

  • Cookie tracking
  • URL parameters configuration
  • Custom conversion events
  • Referrer and channel attribution
  • Real-time transaction reporting

Affiliate Management

  • Recruit, manage and pay affiliates
  • Commission rules configuration
  • Automated approval workflows
  • Robust affiliate portal
  • Payout integration

Analytics

  • Reporting on ROI, EPC, conversions
  • Lifetime value tracking
  • Monitor affiliate links and creatives
  • Manage allowed traffic sources
  • Custom dashboards

Thousands of brands use ShareASale to maximize the ROI of their influencer, partnership, and performance marketing efforts.

Tapfiliate Overview

Tapfiliate offers enterprise affiliate marketing and partnership software to optimize tracking, attribution, and payments. Key features include:

Affiliate Tracking

  • Multi-channel attribution
  • Real-time stats dashboard
  • Flexible conversion tracking
  • Referrer and cookie tracking
  • Click fraud protection

Affiliate Management

  • Recruit, manage and pay affiliates
  • Automated approval workflows
  • Customizable commission schemes
  • Robust affiliate portal
  • Payout integration

Analytics

  • Custom reporting dashboards
  • Campaign and channel performance
  • LTV and predicted earnings
  • Affiliate leaderboards
  • ROI and goal tracking

Over 3000 advertisers use Tapfiliate to maximize the ROI of their influencer, partnership, and performance marketing efforts.

Now that we’ve provided quick overviews, let’s compare ShareASale and Tapfiliate across key capabilities.

ShareASale vs Tapfiliate Feature Comparison

ShareASale and Tapfiliate have near identical core affiliate marketing software functionality. At a high level, features include:

FeaturesShareASaleTapfiliate
Affiliate Portal
Custom Conversions
Automated Payouts
Segment Users
Attribution Modeling
Payment Integration
Analytics Dashboards
URL Tracking
Automations
Fraud Protection

With their enterprise focus and maturity, ShareASale and Tapfiliate offer identical core feature sets focused squarely on affiliate management and tracking.

Next let’s examine analytics, customization, and support options.

ShareASale vs Tapfiliate Analytics

To optimize partnerships, built-in analytics are crucial. Here is an overview of reporting:

ShareASale

  • Granular tracking across refers, clicks, conversions, revenue
  • Custom analytics dashboards
  • Affiliate leaderboards
  • ROI, EPC, and LTV tracking
  • Monitor traffic sources and creatives

Tapfiliate

  • Custom reporting dashboards
  • Campaign and channel performance
  • LTV and predicted earnings
  • Affiliate leaderboards
  • ROI and goal tracking

Both platforms offer excellent affiliate analytics across metrics like referrals, conversions, LTV, and ROI. ShareASale may have a slight edge in tracking granularity. But you gain robust data and custom reporting either way.

ShareASale vs Tapfiliate Customization

To tailor to unique workflows, customization capabilities are key:

ShareASale

  • Whitelabeled affiliate portal
  • Flexible commission rules
  • Custom conversion and event tracking
  • Personalized affiliate communications
  • Open API for customization

Tapfiliate

  • Whitelabeled affiliate portal
  • Flexible commission schemes
  • Custom conversion and event tracking
  • Personalize affiliate communications
  • Open API for customization

ShareASale and Tapfiliate enable deep customization without engineering resources required. You can configure programs to match business needs.

ShareASale vs Tapfiliate Support

In terms of customer service, ShareASale and Tapfiliate both offer:

  • Email and in-app ticketing
  • Phone and chat support
  • Onboarding assistance
  • Ongoing account management
  • Help documentation

Support and customer service for both platforms garners positive feedback. Tapfiliate may cater better to technically-adept users while ShareASale suits casual business users. But you can expect quality assistance either route.

Next let’s examine integrations and mobile experience.

ShareASale vs Tapfiliate Integrations

Expandability through integrations is important. Here are some of the key connectors:

ShareASale

  • CRM systems like Salesforce, HubSpot
  • Email platforms like Mailchimp
  • Shopping carts like WooCommerce, Shopify
  • Accounting systems like QuickBooks
  • Zapier, Integromat

Tapfiliate

  • CRM systems like Salesforce, HubSpot
  • Email platforms like Mailchimp
  • Shopping carts like WooCommerce, Shopify
  • Accounting systems
  • Zapier, Integromat

Through Zapier and APIs, both platforms integrate well with key business systems surrounding affiliate programs.

ShareASale vs Tapfiliate Mobile Apps

Mobile optimization allows managing programs on-the-go:

ShareASale

  • iOS and Android apps
  • Manage affiliates and offers
  • View analytics dashboards
  • Approve affiliate signups
  • Track clicks and conversions

Tapfiliate

  • iOS and Android apps
  • Manage affiliates and offers
  • View analytics dashboards
  • Approve affiliate signups
  • Track clicks and conversions

The mobile experience is nearly identical. Both provide everything advertisers need to monitor performance and take action while mobile.

ShareASale vs Tapfiliate Pricing

ShareASale and Tapfiliate both offer free trial periods. Their paid pricing starts at:

ShareASaleTapfiliate
Free Trial30 Days14 Days
Starting Price$40/mo$89/mo

Tapfiliate has a lower entry price point. But volume discounts are available with both for larger programs generating higher referral volumes and revenue.

Pricing is competitive across both platforms. Tapfiliate likely better suits SMBs, with ShareASale tailored to big enterprise programs.

Ideal Users for ShareASale

ShareASale works well for:

  • Large retailers and ecommerce sites
  • Brands managing thousands of affiliates
  • Advertisers with expansive publisher networks
  • Companies with many product lines
  • Businesses wanting robust affiliate portal
  • High volume programs processing millions in sales

With advanced tracking and deep analytics, ShareASale caters to complex enterprise affiliate programs.

Ideal Users for Tapfiliate

Tapfiliate excels for:

  • Mid-market and growing affiliate programs
  • SMB retailers expanding influencer partnerships
  • SaaS companies with referral acquisition models
  • Anyone taking partnerships more seriously
  • Businesses needing fraud protection
  • Advertisers looking for flexible payout models
  • Companies who value usability and simplicity

Tapfiliate strikes a great balance with enterprise-grade capabilities tailored for mid-market brands.

ShareASale vs Tapfiliate Customer Reviews

ShareASale Reviews

“We’ve used ShareASale for over 10 years to manage our affiliate program. The tracking and fraud prevention capabilities are outstanding.”

“With ShareASale’s APIs and dashboard customizations, we’ve been able to scale our affiliate channel into a core revenue stream.”

“The platform easily handles our enormous volume of affiliates, clicks, transactions, and payouts without any hiccups.”

Tapfiliate Reviews

“We switched from another affiliate platform to Tapfiliate and saw our revenues increase thanks to higher conversions.”

“Tapfiliate enabled us to successfully optimize thousands of publishers with great tracking features and intuitive interface.”

“The payout automation and fraud protection capabilities are lifesavers compared to our previous platform.”

Both ShareASale and Tapfiliate receive outstanding feedback but each caters to slightly different use cases.

ShareASale vs Tapfiliate: Which is Best?

So which affiliate platform is ideal for your needs – ShareASale or Tapfiliate? Here are key considerations:

  • ShareASale built for complex enterprise programs managing millions in sales across thousands of affiliates.
  • Tapfiliate strikes a balance with enterprise tracking capabilities tailored for mid-market brands.
  • ShareASale offers greater tracking granularity and customization flexibility.
  • Tapfiliate simpler to use out of the box thanks to intuitive interface.
  • ShareASale starts more affordable at $40/month but scales up.
  • Tapfiliate suits SMBs with lower volumes and fewer affiliates.
  • ShareASale better for established companies running massive affiliate programs.
  • Tapfiliate great for mid-market brands taking partnerships more seriously.

Evaluate your budget, size, complexity, and technical expertise to determine if ShareASale or Tapfiliate is the better fit. Both deliver tremendous value.

Top Affiliate Marketing Software Alternatives

While ShareASale and Tapfiliate lead the market, here are some alternative enterprise affiliate software options:

  • Refersion – Specialized for community-driven referrals and partner marketing. Custom pricing.
  • Everflow – Robust fraud protection and analytics for high-risk verticals. Custom pricing.
  • Partnerize – Unified partnership automation for loyalty, influencers, affiliates. Custom pricing.
  • LeadDyno – Affiliate platform combined with lead generation. From $69/month.
  • Post Affiliate Pro – Affiliate software combined with partnerships. From $97/month.
  • Affise – Performance marketing platform tailored to advertisers. Enterprise pricing.

There are capable alternatives, but ShareASale and Tapfiliate remain top choices for most affiliate programs thanks to balanced capabilities and value.

Key Things to Know About ShareASale and Tapfiliate

When comparing ShareASale vs Tapfiliate, keep these key differences in mind:

  • ShareASale built for massive enterprise affiliate programs processing enormous volumes.
  • Tapfiliate strikes balance between entry pricing and enterprise functionality.
  • ShareASale offers more advanced tracking granularity.
  • Tapfiliate simpler interface and onboarding for mid-market brands.
  • ShareASale great for established companies running expansive affiliate channels.
  • Tapfiliate flexible for growing brands taking partnerships more seriously.
  • ShareASale starts more affordable but scales up.
  • Tapfiliate likely better bargain for SMBs initially.

Thinking critically about your specific program needs and trajectory helps determine which solution best fits your goals and resources.

The Bottom Line

ShareASale and Tapfiliate both provide tremendous value, but target different types of affiliate programs:

  • ShareASale made for massive enterprise programs processing huge volumes.
  • Tapfiliate balances robust enterprise tracking with SMB-friendly pricing.
  • ShareASale offers the most advanced customization flexibility.
  • Tapfiliate simpler to use out of the box thanks to intuitive interface.
  • ShareASale great for expansive established affiliate programs.
  • Tapfiliate flexible for mid-market brands looking to scale partnerships.

Review your budget, size, complexity, and expertise to determine if ShareASale or Tapfiliate is the better platform for your affiliate initiatives.

Author

  • Sarah Teague

    Sarah Teague brings 5 years of professional writing experience to her role as content writer for Walletminded. In this position, Sarah creates compelling articles, blog posts, and other digital content that engage readers and promote the Walletminded brand. Before joining Walletminded, Sarah honed her writing skills as a freelance writer and ghostwriter. Her work included crafting blog posts and web content for financial services, technology, and healthcare clients. Sarah holds a bachelor's degree in English from Emory University, where she also served as editor of the campus literary journal. She continues to volunteer her time as a writing mentor for youth in her community. When she's not meticulously crafting content, you can find Sarah attempting new baking recipes and enjoying hikes with her dog. She also loves curling up with a good memoir.

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