What is Gumroad

If you’ve ever wanted to sell ebooks, online courses, memberships, or other digital products directly to your audience, you may have come across a platform called Gumroad. But what exactly is Gumroad and how does it work?

Gumroad is a service that allows creators to sell digital products directly to customers. It provides creators with everything they need to start selling including payment processing, digital delivery, analytics, and marketing features.

Keep reading to learn more about how Gumroad works and whether it could be a good fit for selling your digital creations.

Overview of Gumroad’s Features

Here’s an overview of what you can do with Gumroad:

  • Create a customizable product page to showcase your offering
  • Accept one-time or recurring payments by credit card and other methods
  • Instantly deliver digital products like ebooks, videos, audio files, etc. after purchase
  • Build email lists by requiring an address for access
  • Offer special tiers, bundles, and discounts for your products
  • Track sales, customers, and revenue with analytics
  • Integrate with Zapier, MailChimp, and other tools

Everything is handled through Gumroad with no need to setup your own shopping cart or payment system.

Types of Digital Products Sold on Gumroad

Gumroad can be used to sell all kinds of digital products. Here are some examples:

  • Online courses and tutorials
  • Ebooks, guides, and whitepapers
  • Stock photos, graphics, and templates
  • Podcast transcripts and show notes
  • Memberships and subscription packages
  • Software, plugins, apps, and games
  • Music, audio books, and other audio
  • Video courses, documentaries, and animation

Anything you can deliver in a digital format is sellable on Gumroad. Both one-time purchases and recurring memberships work.

How Pricing and Payments Work on Gumroad

Gumroad lets you name your own price for products. They recommend pricing based on the value you provide customers rather than competitors.

After adding a product, you can enable fixed or variable pricing. Fixed pricing means all customers pay the same amount. Variable lets customers pay what they want above a minimum.

Gumroad handles payments using Stripe directly on your product page. This allows accepting credit cards and debit cards without needing your own merchant account.

Payouts to your bank account happen 7 days after a sale by default. Instant payouts are also available for a fee.

Pros of Selling Digital Products on Gumroad

Here are some of the major advantages to using Gumroad:

  • No need to setup your own website or shopping cart
  • All aspects handled on one easy-to-use platform
  • No technical skills required to create product pages
  • Built-in payment processing with Stripe
  • Marketing features like coupons and bundles
  • Ability to build email lists for marketing
  • Simple analytics to understand sales
  • Low fees compared to ecommerce platforms

For creators without an established website or audience, Gumroad provides an instant way to sell digital products.

Cons and Limitations of Gumroad

Gumroad does have some downsides to consider:

  • Customers must checkout on Gumroad, not your own site
  • Limited design customization and branding options
  • No native mobile app for customers
  • Must market yourself to drive traffic to Gumroad
  • All products hosted and delivered by Gumroad
  • No option for physical product sales

For advanced creators with their own sites and audience, other ecommerce options may make more sense.

Is Gumroad Right for You?

Gumroad works best for creators just starting out with digital products and looking for a quick, easy way to sell. It’s great for minimal viable product testing.

For established creators with their own sites, Shopify or other ecommerce platforms tend to offer more flexibility and customization.

Gumroad can be part of your sales strategy even as you grow – for example, using it for one-off offers or “tripwire” products for your email list. The low fees keep more money in your pocket which is always appealing.

If you’re ready to start monetizing your knowledge, content, or creations in digital format, give Gumroad a try. It provides everything you need to start selling digital products today.

FAQs About Selling on Gumroad

How much does Gumroad cost?

Gumroad offers a free plan as well as paid plans starting at $10/month. Transaction fees are in addition – 5% + 25 cents per charge plus payment processing fees.

Can I use my own domain on Gumroad?

Yes, you can use a custom domain on Gumroad by purchasing a premium plan or connecting your domain in the free plan.

Does Gumroad work with physical products?

No, Gumroad is designed for digital products only. For physical products, you would need an ecommerce platform like Shopify.

Can I sell on both Gumroad and my own website?

Yes, many creators use Gumroad for some offers while selling other products on their own site. You can link between the two.

How do taxes work on Gumroad?

Gumroad will collect any applicable taxes based on buyer location. Payouts to creators are post-tax. You are responsible for reporting earnings.

Selling digital products is easier than ever with platforms like Gumroad. See if it could be the right fit to turn your expertise into profit.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

Leave a Reply

Your email address will not be published. Required fields are marked *