What Sells Best on Etsy

With over 60 million active users, Etsy has become a top destination for buyers seeking unique handmade and vintage goods. But in Etsy’s vast online marketplace, what exactly are the top-selling items and categories?

Knowing the current bestsellers can help Etsy sellers pick the right products to focus on for their shop. Read on to learn what’s hot on Etsy right now and how to capitalize on these trends.


Without a doubt, jewelry is Etsy’s single biggest product category in terms of sales volume. Shoppers flock to Etsy for one-of-a-kind jewelry they won’t find anywhere else.

Specific jewelry pieces that sell exceptionally well include:

  • Personalized name necklaces
  • Dainty minimalist earrings and layered necklaces
  • Semi-precious stone rings, bracelets, and pendants
  • Engraved ID bracelets and anklets
  • Vintage jewelry, especially from recognizable brands

Wall Art and Tapestries

Etsy has become a top destination for home decor and wall art. Printable digital downloads, paintings, tapestries, and prints are all steady sellers.

Trending wall decor items include:

  • Botanical, floral, and landscape prints
  • Watercolor art pieces
  • Motivational quotes and inspirational prints
  • Custom map prints and family trees
  • Bohemian-style tapestries


Clothing and accessories have always been a staple of Etsy’s handmade scene. Today, some of the hottest clothing items include:

  • Oversized t-shirts with unique graphics
  • Baby onesies and kids tees with custom designs
  • Bohemian-style dresses and maxi skirts
  • Vintage t-shirts from recognizable brands and bands
  • Scarves, shawls, and headwraps


Candles make affordable gifts and add a special touch to home decor. Etsy shoppers seem to can’t get enough of artisan-made candles. Top-sellers include:

  • Soy candles in gift sets and bundles
  • Scented candles like citrus, floral, and coffee
  • Fun shapes like animals, planets, and food/desserts
  • Unique container candles in mugs, jars, and tins

Craft Supplies

Makers need materials, so craft supplies always do brisk business on Etsy. Top supplies that sell well include:

  • Fabric, especially high-quality quilt cotton
  • Crochet, knitting, and macrame project kits
  • Washi tape and craft ribbons
  • Paper crafts like greeting cards, stickers, and tags
  • Digital SVG cut files for Cricut machines

Vintage Finds

Finally, shoppers hit up Etsy to find rare vintage items they can’t get elsewhere. Hot vintage categories include:

  • Vintage t-shirts, jeans, and jackets
  • Antique furniture and home decor
  • Vintage sports memorabilia
  • Collectible toys, comics, and trading cards
  • Upcycled and repurposed vintage items

Now that you know today’s top-sellers, you can better refine your own Etsy shop’s offerings for success. Just don’t follow the trends too closely – always put your own creative spin on products.

FAQ About Bestselling Items on Etsy

How often do the top-selling categories change on Etsy?

Etsy’s top product categories remain fairly steady year to year. But new trends do emerge, while others decline based on consumer demand. Check bestsellers every 3-6 months.

Why do some items sell better than others on Etsy?

Variety, uniqueness, affordability, giftability, trendiness, and target marketing all influence what sells best. Find the mix that appeals to your niche.

How many of each item should I make to sell on Etsy?

Start with 5-10 of a single design. Repurchase materials to make more only after an item sells well consistently, to test demand.

Can I compete with big Etsy sellers in popular categories?

Yes! You can compete by finding a niche, focusing on quality, selling bundles/sets, mastering photography, and great SEO/marketing.

Should I only sell proven top-selling items?

No, it’s fine to take risks on new product ideas too! Just test demand with small batches at first before fully launching a new item across your shop.

Selling on a competitive platform like Etsy takes strategy. Use these tips and top seller insights to guide your product selection and inventory.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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