Amazon FBA

Amazon’s rental program allows sellers to rent out products to generate passive income. This comprehensive guide explores the best items to buy and rent out on Amazon, profitability outlook, key steps to start renting, maximizing returns, risks and drawbacks, alternatives, and concludes with an objective assessment of rental arbitrage viability.

(Disclaimer: This article is for informational and educational purposes only. It does not constitute financial advice or endorse any specific products, services or strategies. Please conduct your own due diligence before pursuing any business or investment.)

What is Amazon Rental Arbitrage?

Amazon rental arbitrage involves purchasing products at retail prices to then rent them out on Amazon and earn back the cost through fees charged to borrowers. After the item is paid off from rents earned, any additional rental income becomes profit. Popular rented products include textbooks, baby gear, electronics, cameras, games, and toys.

This passive income model works best on items with high purchase costs that appeal to multiple recurrent short-term borrowers versus a single long-term owner. Providing temporary access allows capturing value from ownership.

Why Do People Rent Products on Amazon?

There are several key motivations and use cases driving Amazon rentals:

  • Try before you buy and evaluate product quality
  • Save money temporarily accessing expensive items
  • Meet short-term sporadic needs like vacation gear
  • Give as gifts allowing the recipient to pick out colors/specs
  • Read textbooks required for a course or semester
  • Use specialized equipment like drones for a project or trip

Renters value cost savings, flexibility, and mitigating risks from expensive purchases. New products are continually emerging as rental candidates.

How Do Amazon Rentals Work?

Key aspects of Amazon’s rental program:

  • Sellers list eligible new products for rental with duration and pricing tiers
  • Renters select a rental period from a few days to months
  • Item ships when requested and automatically returns after term
  • Renter’s card is charged installment fees during rental
  • Seller keeps the item to rent repeatedly after returned
  • Amazon deducts commissions on each transaction

Renters don’t get to keep the product but enjoy temporary usage and cost savings.

Which Products are Best to Rent Out on Amazon?

The most profitable rental products tend to:

  • Carry high retail prices – $100+
  • Have recurring demand and short useful lifecycles
  • Appeal to market segments like students
  • Be easily shippable without damage
  • Not be consumable or perishable
  • Retain solid resale value after use
  • Require minimal storage space from owner
  • Allow rapid amortization of purchase costs
  • Enable volume pricing discounts when buying inventory

Look for win-win products useful for temporary access scenarios.

10 Prime Products to Consider Renting on Amazon

1. Textbooks – Students only need for a semester

2. Cameras and lenses – For vacations and events

3. Electronics – Try before buying and keep updated

4. Drones – Skill developing and project videos

5. Camping gear – Infrequent and seasonal usage

6. Golf clubs – Try models before purchasing

7. Musical instruments – Uncertain students and beginners

8. Craft and cake supplies – One-time specialized use

9. Toys and games – For gifting variety and short-term interest

10. Baby gear – Minimize costs during fast growth periods

Consider niches with recurring multi-user demand for temporary access.

What Fees Can You Charge for Amazon Rentals?

Amazon allows setting custom rental pricing but suggests to:

  • Price at 5% to 15% of retail cost per month
  • Reduce prices on longer rental period options
  • Factor in depreciation and carrying costs
  • Keep under competing sites and purchasing outright
  • Offer volume discounts on multiple unit rentals
  • Give price breaks on full term textbook rentals

Test pricing tiers to optimize revenues based on product lifespans and demand.

How to Determine Amazon Rental Profit Potential

Consider metrics like:

  • Item purchase price
  • Expected lifetime units rented
  • Average rental duration
  • Typical fees charged
  • Commission percentage Amazon takes
  • Shipping and transaction costs
  • Storage fees if using Fulfillment by Amazon
  • Depreciation of item value while renting

Model projected income less expenses to identify profitable products before acquiring inventory.

Getting Started Renting Products on Amazon

The basic process involves:

  • Selecting promising products fitting rental criteria
  • Sourcing new or used inventory from suppliers
  • Listing items on Amazon with rental terms
  • Purchasing shipping supplies and labels
  • Marketing listings to attract renters
  • Handling rental orders, shipping, and returns
  • Monitoring fees collected and product condition
  • Reinvesting profits to expand offerings

Start small with minimal upfront capital to test product demand and rental economics.

Tips to Maximize Amazon Rental Income

Suggestions to improve rental profits:

  • Accurately forecast useful product rental lifespan when pricing
  • Rewrite listings frequently with updated keywords
  • Promote listings through Amazon PPC ads
  • Minimize time rentals sit idle between borrowers
  • Drop prices gradually on older inventory
  • Send loyalty coupons and specials to past renters
  • Upsell renters on buying items after they try
  • Cross-promote complementary rental products
  • Establish branded storefront to build credibility
  • Maintain high customer service ratings

Active inventory and pricing management optimizes revenues.

Analyzing Risks and Drawbacks of Amazon Rentals

Before pursuing this passive income idea, understand key downsides:

  • Requires large upfront capital outlays to acquire inventory
  • Low margins unless operating at substantial scale
  • Storage overhead and operational burdens
  • Reliance on Amazon’s platform – vulnerable to policy changes
  • Highly manual process – hard to automate or outsource
  • Challenging to assess true demand upfront for new products
  • Easy for competitors to duplicate once proven out
  • Tax tracking complexity renting across state lines
  • Depreciation and damage inevitably reduce residual value

Carefully weigh benefits against the effort, risks and costs involved.

Alternative Models to Generate Rental Income

Other rental models possibly offering higher margins and scalability include:

  • Renting out assets you already own – like cars, RVs, equipment
  • Real estate – apartments, storage facilities, office space
  • Developing original digital products – eBooks, templates, courses
  • Investing in royalties – music, movies, franchises, patents
  • Building marketplaces facilitating peer rentals – boats, cameras
  • Domain and website parking – monetizing traffic through ads
  • Providing lending capital – real estate, small business, crowdfunding

If intrigued by rental income generation, explore options matching skills, interest, and risk preferences.

Should You Pursue Amazon Rental Arbitrage?

Before jumping in:

  • Calculate required upfront investments
  • Thoroughly research and validate product demand
  • Model expected rental pricing and durations
  • Estimate total yield after Amazon commissions and costs
  • Assess effort required across sourcing, logistics, marketing
  • Project cumulative profits over lifetime of products
  • Compare potential returns versus alternative uses of capital

Barring strong diligence validating attractive risk-adjusted upside, simpler and less resource-intensive income streams likely exist. Proceed cautiously.


While renting products on Amazon provides a fascinating concept, substantial challenges around upfront risks, low margins, operational burdens, and platform dependence restrict widespread viability for most people. Niche opportunities likely exist given Amazon’s immense reach, but thorough data-driven planning is imperative. For passive income seekers, far less capital intensive and effortful options like creating digital products or monetizing existing unused assets offer more accessible paths to pursue. Approach Amazon rental arbitrage as an intriguing but high risk supplemental income experiment requiring extensive diligence.

Frequently Asked Questions

Does Amazon still have a rental program?

Yes, Amazon still allows sellers to rent products across niches like textbooks, electronics, furniture, uniforms, camera gear, toys, video games, and more. Products must be in new condition and meet eligibility criteria.

How much money can you make renting on Amazon?

Potential profits widely vary based on products chosen, inventory needs, rental pricing power, and operational efficiency. But expect high capital requirements and tight margins. Profiting relies on substantial rental volume across numerous products.

What is the best things to rent out on Amazon?

The most lucrative products to rent on Amazon are expensive, recurring use items like college textbooks, baby gear, drones, electronics, tools, lawn equipment, furniture, cameras, and toys. Look for niche needs.

Can you make money buying products and renting them out?

Yes, profitable opportunities likely exist to rent out certain goods, especially larger costlier items that appeal to temporary users. But extensive due diligence is required to validate demand and upside versus risks and capital lockup. Approach selectively.

Is it worth it to rent out textbooks on Amazon?

Likely yes for costly specialized graduate and medical textbooks with recurring semester demand. But scale across numerous in-demand titles would be needed to breakeven on acquisition costs and overcome Amazon commissions.

How much should you charge people to rent your stuff?

Aim for around 5% to 15% of an item’s retail cost per month when pricing rentals. Adjust based on expected lifetime rental volume, depreciation, and competitive rates. Periodically reassess pricing optimization.

What percentage does Amazon take from rentals?

Amazon deducts 10% to 15% in commissions from the gross rental fees collected on each booking. Additional selling fees, referral fees, and subscription costs also apply in most cases.

Can you make money buying stuff at garage sales and renting it?

Potentially yes by finding valuable inventory like musical instruments, electronics, or lawn equipment at bargain prices and renting for profits. But sourcing enough volume of worthwhile finds requires consistent hustle.

What sells best on Amazon rental?

College textbooks, consumer electronics, camera lenses, baby products like strollers, toys, folding tables and chairs, seasonal items, designer handbags, electric scooters, drones, surfboards, are strong Amazon rental categories based on recurring demand.

Is renting out textbooks profitable?

Textbook rentals can earn back acquisition costs over numerous semesters if pricing properly. But it requires capital to buy sufficient inventory of popular constantly updated titles. Renting select expensive textbooks in your field of knowledge offers lower risk.


  • Sarah Teague

    Sarah Teague brings 5 years of professional writing experience to her role as content writer for Walletminded. In this position, Sarah creates compelling articles, blog posts, and other digital content that engage readers and promote the Walletminded brand. Before joining Walletminded, Sarah honed her writing skills as a freelance writer and ghostwriter. Her work included crafting blog posts and web content for financial services, technology, and healthcare clients. Sarah holds a bachelor's degree in English from Emory University, where she also served as editor of the campus literary journal. She continues to volunteer her time as a writing mentor for youth in her community. When she's not meticulously crafting content, you can find Sarah attempting new baking recipes and enjoying hikes with her dog. She also loves curling up with a good memoir.

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