Single sign-on (SSO) allows managing user access across multiple web apps using centralized login authentication. Rather than separate logins for each tool, users sign in once to gain dashboard access granting permission to connected software.

This article explains the SSO functionality businesses receive through GoDaddy and key advantages SSO arrangements offer.

What is Single Sign-On?

Single sign-on provides:

  • Unified access – Users safely reach all integrated SaaS platforms using one set of login credentials. Reduces password fatigue.
  • Centralized authentication – Permission and protocols for verifying users’ identity streamlined through a single gateway rather than per application.
  • Federated security – Apps connect identity management to the central authority for access rather than individually managing users.
  • Convenience – Smoother navigation between tools needed to execute tasks without constant re-authentication.

SSO eliminates separate credentials for every software while securing ecosystems.

How Does Single Sign-On Work?

Modern SSO utilizes open standards like SAML, OAuth and OIDC for universal compatibility coordinating apps.

The workflows vary slightly but broadly involve:

  1. Users first log in to the SSO server also called the identity provider (IdP) using a single set of login credentials. Successful authentication creates a security session.
  2. When attempting to access a connected app called the service provider (SP), the SSO server automatically passes encrypted authentication tokens to the app.
  3. The app grants access rights associated with that user’s credentials without additional login.

This trust relay enabled by common protocols allows scalable, secure access orchestration.

GoDaddy Single Sign-On Offering

GoDaddy’s SSO solution leverages industry-standard SAML 2.0 authentication coordinated through their secure cloud identity platform.

It centralizes access permissions for Microsoft Office 365, G Suite, Slack, Salesforce, Dropbox, Box, and over 150 common apps.

Rather than separate accounts with unique passwords per platform, employees use enterprise directory credentials like email and passwords to securely:

  • Sign in once – Access begins from a private branded portal after authentication against Microsoft Active Directory or G Suite directories.
  • Reach all pre-approved apps – Instant access to assigned software without retyping credentials, under strict permissions.
  • Utilize 2 factor authentication (2FA) – GoDaddy SSO adds optional multi-factor authentication like biometrics and one time-codes for maximized account protection.

With a few clicks, GoDaddy SSO integrates commonly used apps into an access hub using existing Microsoft or Google directories most businesses run.

Benefits of SSO for Business Security and Productivity

Chief advantages of SSO for owners include:

1. Fortified Access Protection

  • Granular app access policies based on roles like managers, determine data reach.
  • Built-in usage auditing and anomaly detection reveal risks.
  • Multi-factor authentication foils compromised credentials.
  • Apps stay protected despite employee turnover.
  • Expedited offboarding revokes system-wide access instantly.

2. Reduced Password Chaos

  • Eliminates forgotten passwords draining IT help tickets.
  • No more strained password requirements per app.
  • Employees access more tools using single updated credentials.

3. Smoother Sign-Ons Between Apps

  • Switching between tools feels continuous without constant re-authentication.
  • Well-designed SSO portals resemble internal homepages navigating work.

4. Simplified Application Administration

  • Adding new users or apps means centralized provisioning from one dashboard.
  • Built-in access reports detail who utilizes what and when.

Well implemented identity management visibly pays dividends lowering business risk while raising productivity.

Comparing GoDaddy SSO to Alternatives

GoDaddy SSO makes robust identity management affordable for small business owners through:

  • Intuitive cloud orchestration rather than complex on-prem servers
  • Directory integration distinguishing basic credential lockers
  • Generous identity allowances even on entry tiers
  • trusted security protocols like MFA, unlike DIY scripts

Mid-market players like Okta offer more extensive configuration possibilities. But providers such as GoDaddy democratize robust foundational SSO.

For context, compare SSO options by business size:

Business SizeExample SSO Solutions
Micro business (<10)GoDaddy Access Management
Small business (<100)Microsoft Azure AD
Mid-market (100-1000)Okta Workforce Identity
Enterprise (1000+)SAP Identity Management

While more limited, lightweight SSO still simplifies access workflows for early-stage companies dramatically.

An SSO Implementation Checklist for GoDaddy Users

Follow these steps deploying GoDaddy SSO:

Audit apps – Document all tools needing integration like Office 365, G Suite, etc. This determines identity license needs.

Capture existing directories – Record current Microsoft and Google login details to harness.

User provisioning – Determine access tiers like user types and group privileges per app pre and post rollout.

Develop rollout plan – Strategically phase SSO process starting with one team before organizational sweep.

Test rigorously – Validate seamless access and revocation by scenarios pre-launch to catch blindspots.

Train users – Prepare staff for UI changes, new access protocols, and password criteria shifts.

Treating SSO deployments like software launches ensures smooth user adoption and security hardening.

FAQ – Common SSO Questions from GoDaddy Users

Does GoDaddy SSO work with custom apps?

Yes, custom SAML/OIDC compatible apps can be onboarded through GoDaddy Access Management after configuration and testing.

Can you create tiered user permission plans?

GoDaddy enables advanced access schemes restricting application usage and features by named groups with customizable policies.

How does SSO user de-provisioning work?

Disabling departing employee accounts in Microsoft/Google directories instantly revokes system credentials blocking all integrated SSO app entry.

Does GoDaddy Access Management handle 2 factor authentication?

Yes, administrators can enroll SSO users into 2FA security requiring an additional identity signal like biometrics or one-time passcodes when signing in for added account protection.

Can you track employee app usage with GoDaddy’s SSO?

Yes, extensive logs reveal exactly which users accessed specific applications and when to audit behaviors for security oversight.

WhatGoDaddy SSO support options exist?

All Access Management tiers include email and chat support. Upper tiers provide an account manager plus access to identity protection resources.

Carefully deploying SSO improves business security posture while unlocking workforce productivity. Contact GoDaddy to determine appropriate Access Management licenses supporting your app ecosystem and user volumes. With the right architecture design, configuration testing, and change management, SSO systems satisfaction runs high from IT admins to end users.


  • Sarah Teague

    Sarah Teague brings 5 years of professional writing experience to her role as content writer for Walletminded. In this position, Sarah creates compelling articles, blog posts, and other digital content that engage readers and promote the Walletminded brand. Before joining Walletminded, Sarah honed her writing skills as a freelance writer and ghostwriter. Her work included crafting blog posts and web content for financial services, technology, and healthcare clients. Sarah holds a bachelor's degree in English from Emory University, where she also served as editor of the campus literary journal. She continues to volunteer her time as a writing mentor for youth in her community. When she's not meticulously crafting content, you can find Sarah attempting new baking recipes and enjoying hikes with her dog. She also loves curling up with a good memoir.

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