Purchasing a franchise offers the advantage of buying into an established brand. However, franchise units...

Franchising enables proven business models to scale rapidly while providing ongoing income streams. Here is...

NBA legend Shaquille O’Neal has built an impressive business empire as a franchisee, investor, and...

McDonald’s is the world’s largest fast food chain, but they also happen to be one...

Opening a new franchise location requires significant upfront capital investment. From licensing fees to buildouts,...

Investing in franchises can provide paths to generate passive income separate from wages or salary....

Purchasing a franchise can be an attractive investment for those seeking an established business model....

A detailed business plan is crucial when exploring opening a new franchise location. What should...

Franchising is a popular business model that offers unique advantages over independent startups. What are...

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Gio Watts

Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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