Walmart Seller offers an enormous customer base of over 120 million monthly visitors who trust Walmart for affordable products. Registering as a Walmart seller provides access to this high-traffic marketplace to grow your ecommerce business.

This comprehensive guide covers the process of becoming an authorized Walmart seller from application to account setup.

Understand Walmart Marketplace

Walmart Marketplace operates similarly to Amazon, with Walmart selling certain in-house items while also enabling third-party sellers to list products.

As a seller, you list your items for sale on Walmart’s platform while handling your own fulfillment and customer service. Walmart charges referral and advertising fees.

Walmart has strict application standards for prospective sellers to meet.

Check Item Eligibility

Walmart limits new sellers to certain approved categories such as:

  • Home, furniture, and decor
  • Clothing, shoes, and accessories
  • Books and media
  • Toys and video games
  • Somesports and outdoors items

Review category restrictions and prohibited items before applying.

Submit Seller Application

Visit Walmart Marketplace and click the “Become a Seller” button to begin your application. You will need to provide:

  • Business or personal information
  • Product categories you plan to sell
  • Estimated number of items you will list
  • Tax identification numbers
  • Bank account for payouts

Walmart checks for any intellectual property issues with brands during application review.

Pass Walmart’s Vetting Process

Walmart thoroughly vets all sellers on criteria like:

  • Business records and financials
  • Product liability insurance
  • Inventory availability
  • Order history and projections
  • Customer service capability
  • Drop shipping policies and agreements

Meeting all compliance standards is crucial for approval. This process can take weeks.

Integrate With Walmart Commerce Technologies

Once approved, you will need developer resources to integrate your product catalog, inventory, orders, etc. with Walmart’s Commerce Technologies API.

The feed-based API transfers all critical seller data. Inventory must be synced hourly.

List Products and Manage Account

With integration complete, you can begin creating and managing your Walmart product listings:

  • Upload product title, descriptions, specs, images, pricing, etc.
  • Categorize items properly so buyers can find them
  • Maintain sufficient inventory availability
  • Monitor orders and fulfill promptly per policies
  • Provide excellent customer service and prompt issue resolution

Ongoing account management ensures compliance and high seller metrics.

The application process is rigorous, but once approved as a seller, Walmart provides incredible reach to US consumers. Consistently deliver a positive customer experience.

FAQs About Becoming a Walmart Seller

What fees does Walmart charge sellers?

Walmart charges referral fees of 4-20% on items sold. Advertising and shipping supply fees also apply if used.

How long does the application review take?

It typically takes 2-6 weeks for Walmart to review a seller application before providing an approval decision.

Can I sell on both Walmart and Amazon?

Yes, many sellers use both marketplaces to maximize reach. You will need to manage each account individually.

Does Walmart handle payments and fraud?

Yes, Walmart deposits your earnings after deducting fees. They also provide purchase protection programs.

Can international sellers apply?

Yes, Walmart approves international sellers who meet all eligibility criteria and agree to US contracts and business terms.

Meeting Walmart Marketplace’s standards provides access to millions of loyal Walmart shoppers. Submit your seller application today.


  • Gio Watts

    Gio Watts brings over 10 years of digital marketing experience to his role as marketing manager at Walletminded. In his current position, Gio oversees brand marketing, campaign management, and audience growth initiatives. Prior to joining Walletminded, Gio held marketing roles at several ecommerce and SaaS startups, most recently serving as senior marketing manager at CloudTable Inc. There, he specialized in paid social advertising and content marketing. Gio holds a bachelor’s degree in business marketing from the University of Oregon. He is a certified content marketing specialist and frequently guest lectures at his alma mater. When he's not devising omni-channel marketing campaigns, you can find Gio coaching youth basketball and indulging his passion for live music.

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